Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

JBT Corp. Acquires HPP Manufacturer Avure

Steve Smith, the president of JBT FoodTech, said that the company had been looking at various sterilization techniques that do not use heat for over two years before making the decision to purchase Avure.

Expo West 2017 Recap

From fresh takes on familiar favorites to disruptive innovations with the potential to create entirely new categories, the annual Expo is where industry professionals get their first glimpse of the products that will fuel the conversation for the next 12 months and beyond.

AccelFoods Announces Fund Expansion, New Investments

In an e-mail to BevNET, Jordan Gaspar, co-founder and managing partner at AccelFoods, said that the move represented an evolution of the fund to better serve the specific needs of each company and its founders.

Happy Tree Completes Fundraising Round, Debuts Updated Label

In an interview with BevNET, Happy Tree CFO/COO Will Finkelstein called the new investment a recognition of the company’s potential and “a good validation of our brand and the maple water category” after a year in which the brand expanded to over 400 new retail locations and debuted several new SKUs.

Distill Ventures Delivers Innovation to Diageo

As the CEO of Distill Ventures, the venture capital arm of British spirits conglomerate Diageo, Shilen Patel is always on the lookout for emerging and innovative brands that are ripe for investment.

Gerry David Stepping Down As CEO At Celsius

Over the course of David’s tenure as CEO, Celsius made impressive gains in the fitness beverage category, posting record revenues for five consecutive years and an 18-fold increase in its stock price.

CAGNY 2017: Coke & Pepsi Outline Growth Goals

The Coca-Cola Co. and PepsiCo embraced expansive and ambitious changes to their product portfolios during presentations to market analysts at the 47th annual Consumer Analyst Group of New York (CAGNY) conference.

Honest Revamps Organic Sports Drink Line

In place of a circular ying-yang image representing the drink’s three roles of “Rehydrate, Refresh, Replenish,” the label now features a cleaner look with more white space and a clearer emphasis on the call-outs of “sport” and “electrolytes and fuel.”

Cott Sees 2016 Revenue Growth Spurred by Acquisitions

In a statement, Cott CEO Jerry Fowden explained that the company was making progress towards its goal of becoming a “more diversified, higher margin, cash generative business.”

Non-Dairy ‘Alternative’ Kefirs Make Their Move

Strong growth in the dairy-alternative market -- which is expected to reach over $35 billion by 2024, according to a September, 2016 report from Grand View Research -- is presenting some companies with added motivation to enter the kefir space.

MALK Working Towards New Fundraising Round

After completing a round of funding led by food and beverage venture capital fund Boulder Food Group in March 2016, August Vega, founder and CEO of cold-pressed nut milk brand MALK Organics, confirmed in an interview with BevNET that the company was currently in the process of finalizing another round of investment.