Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Speaking with BevNET, Juicero CEO Jeff Dunn said the decision was a partly the result of a successful Black Friday/Cyber Monday promotion; upon lowering the price to $399, the company doubled its user base in one day.
Following the departures of Nantucket Nectars co-founder Tom First and former Glaceau executive Jason Camillos last year, the firm’s fund, First Beverage Ventures, has brought on a pair of investment professionals and a seasoned industry operator to manage its investment portfolio.
Executives from Monster Beverage Corporation discussed a variety of topics on Thursday during the company’s annual investor call, including the performance of its new Mutant “super soda” drink and the status of its forthcoming coffee innovation, Cafe Monster.
Paladino joins the company following a two-year stint as CEO of WTRMLN WTR, where he oversaw record triple-digit growth for the cold-pressed juice brand.
In an interview with BevNET, Schwartz said that he looked at approximately 30 potential new locations throughout New York’s five boroughs last year in an effort to retain the company’s identity. However, the cost savings available by moving to New Jersey were too enticing to ignore.
The anonymous survey, conducted in September and October, asked participants to answer 15 questions about HPP safety, quality and efficacy, and to compare HPP to other pasteurization methods.
In a move that some experts have described as similar in strategy to the legal actions taken against the tobacco industry in the 1990s, a new lawsuit accuses Coke and CSD-friendly trade group American Beverage Association (ABA) of engaging in a 40-year “elaborate campaign of disinformation” to minimize the health risks associated with soft drink consumption.
In an interview with BevNET, WTRMLN WTR co-founder and creative director Jody Levy explained that Perich’s experience in building brands would be an asset as the company enters a new stage in its development in 2017.
After a year spent building relationships with retailers nationwide and preparing to significantly ramp up production, January represents a major milestone for the Philadelphia-based coffee brand.
The draft guidance, a series of recommendations addressing issues ranging from manufacturer compliance and the declaration of added sugars to appropriate spacing between lines on the label itself, is an in-progress version of guidelines that will represent the current thinking of the FDA when finalized.
In an interview with BevNET, Susan Viamari, vice president of thought leadership at IRI, explained that embracing functional and better-for-you beverages is a way for private label brands to move away from “me-too” types of innovation and carve out more specialized niches.
While both regulators and industry experts have indicated skepticism about the ability of HPP to inhibit spore growth to an acceptable level in a low-acid beverage, there seems to be no definitive rule that clearly indicates their safety or acceptability.
Achieving full availability in all 4,600 Rite Aid locations nationwide represents a significant step forward in AQUAhydrate’s efforts to penetrate into drug stores. The water will be available on ambient shelves in all Rite Aid stores and in coolers at 900 locations.
Though Starbucks represents the largest food service platform for cascara, other coffee shops have already been making their own versions of the drink.
