JUST Water Taps Ira Laufer As CEO; Kara Rubin Joins
In an interview with BevNET, Laufer said he was motivated by the “social and environmental impact that I could be a part of.”
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
REBBL Announces Two New Hires
Chuck Engle joins REBBL as the its senior vice president of sales, while Rusti Porter, a former vice president of marketing at Kraft Foods-owned jerky brand Krave, was appointed as senior vice president of marketing.
Elmhurst Goes Non-Dairy With New ‘Milked Nuts’ Line
Elmhurst Milked unveiled its premiere line of non-dairy products — dubbed “milked nuts” — at Natural Products Expo West in March in four varieties: almonds, cashews, hazelnuts, and walnuts.
“Ugly” Produce Platform Full Harvest Closes $2M Raise
The San Francisco-based Full Harvest, founded by Christine Moseley, a former head of business development at Organic Avenue, has raised $2.35 million thus far, having brought in $350,000 from The Impact Engine, Astia and Wilson last May.
Study Finds Recyclability Issues In Weight, Labels for PET Bottles
The results concluded that ultra-lightweight bottles can negatively impact the effectiveness of recycling systems, while showing that the a majority of the bottles tested showed significant issues in recyclability, based on Association of Plastic Recyclers (APR) guidelines.
People Moves: New CEO at Balance Water; Pepsi Vet Joins McD’s
Balance Water names Brian Pear as the company’s new CEO, while McDonald's taps the CMO of Pepsi's Global Nutrition Group for its top marketing role.
Expo West 2017: SPINS Recaps Major Trends and Products
Corporate transparency, restorative agriculture and the rise of nut butters as a snack were among several emerging trends from Natural Products Expo West 2017 that were highlighted in a webinar from market research firm SPINS on Thursday.
GIVN Debuts New Labels, Sparkling Water This Spring
GIVN co-founder John Houseal said the revamped packaging aims to distill the multiple call-outs on the previous version down to a simple core message, much of which is represented in the brand name itself.
In the Courtroom: Craft Root Beer Maker Battles Monster
Craft root beer maker Thunder Beast faces a trademark infringement suit from Monster Energy, while Unique Beverage Company is hit with class action litigation over allegations its coconut flavored sparkling water is deceiving to consumers
New Age Acquires Coco Libre, Marley Beverage Assets
The acquisition of Maverick Brands and its flagship brand Coco Libre for a combination of cash and shares of common stock in New Age “fills an important gap to complete the Company’s functional beverage portfolio,” according to a press release.
Monster Pushes Back Hydro Launch
Bonnie Herzog, Managing Director of Equity Research at Wells Fargo, wrote in the March 30 edition of the company’s “Beverage Buzz” newsletter that Monster has delayed the launch of Hydro “due to unforeseen production complications.”
People Moves: VEB Hires New VP of Marketing; New CEO at Nestlé Waters
Former Coke brand manager Kellam Mattie returns to the company as the new VP of Marketing and Innovation for VEB, while Nestlé elevates Fernando Mercé to CEO of Nestlé Waters North America.
Press Clips: Cheribundi Lands Aly Raisman; Customer Exodus At Whole Foods
Raisman, a native of Needham, Mass., discovered Cheribundi two years ago and integrated the drink into her daily exercise routine for post-workout recovery and sleep.
CB Insights: Investors Still Drooling Over Disruptive Brands
Zoe Leavitt, Retail & Food Technology Analyst at CB Insights, led the online presentation, which explored recent investments, current trends and forward-thinking innovations in the food and beverage industries.