Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Press Clips: Nestea Rebrand Profiled, Kombucha Bill Goes to Capital Hill

An article in Fortune details Nestlé’s complete overhaul of its Nestea iced tea brand, while CNBC reports that a bipartisan group of U.S. Congressmen have introduced legislation aimed at eliminating federal alcohol taxes and updating regulations for kombucha.

Dahlicious Prepping Launch of Dairy-Free Kefirs

The Leominster, Mass.-based brand unveiled the new line, which will be launching this June in 24 oz. plastic PET bottles and available in Mango, Vanilla and Strawberry varieties, in January at the 2017 Fancy Food Show in San Francisco.

KombuchaKon 2017 Recap

Category growth, testing methodology and distribution strategies were just a few of the topics bubbling inside the Long Beach Convention Center over the weekend at the fourth annual KombuchaKon.

Dirty Lemon Looks to Expand Post-Fundraising Round

In an interview with BevNET, Normandin, who founded baby and toddler organic food brand Little Duck Organics, said the company was in the middle of closing the fundraising round and declined to go into specifics. He said that the new resources would be directed towards the company’s current focus on marketing initiatives and developing new products.

POM Sues Bai Over “Super Tea” Trademark

A cursory search of U.S. trademark registration records indicates that both companies may indeed have reasonable arguments to present with regard to their ownership of the term.

DPS Completes Bai Acquisition

DPS expects Bai to double its sales in 2017, projecting about $425 million in net sales this year, as well as adding an incremental $132 million to its existing overall net sales expectation.

Cocktail Mixers Push Towards Premium

If you are drinking a premium spirit, why wouldn't you pair it with a premium product? Across the mixer and cocktail-enhancer category, that's the question brands at the Winter Fancy Food Show in San Francisco were asking both consumers and retailers.