Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

FDA Warning of Stay Fresh Raises Questions Over Low-Acid Juice Policy

While both regulators and industry experts have indicated skepticism about the ability of HPP to inhibit spore growth to an acceptable level in a low-acid beverage, there seems to be no definitive rule that clearly indicates their safety or acceptability.

AQUAhydrate Makes Multi-Channel Distribution Gains

Achieving full availability in all 4,600 Rite Aid locations nationwide represents a significant step forward in AQUAhydrate’s efforts to penetrate into drug stores. The water will be available on ambient shelves in all Rite Aid stores and in coolers at 900 locations.

Cascara Cascade? Starbucks, More Hope So

Though Starbucks represents the largest food service platform for cascara, other coffee shops have already been making their own versions of the drink.

REBBL’s Next Round: $10 Million

The new investment represents another chapter in the rapid ascent of the Berkeley, Calif.-based REBBL, launched in 2013 by former Bossa Nova Superfruit co-founder Palo Hawken.

Long Island Iced Tea Acquires ALO Juice

Long Island CEO Phil Thomas said the company saw ALO Juice as a two-fold opportunity to enter the growing functional beverage market and acquire a brand with a strong established presence in the Southeast.

Muhtar Kent To Step Down as Coke CEO

Confirming months of industry speculation, The Coca-Cola Company today announced a restructuring of the company’s senior leadership structure that will see company president and COO James Quincey succeed Muhtar Kent as CEO, effective May 1, 2017.

Mother Takes New Beverage Showdown 12 Title

The Dallas, Tex.-based husband and wife team Stephen and Allison Ellsworth head back to the Lone Star State with $10,000 in cash and prizes after a comprehensive presentation at the end of the competition’s final round sealed the win.

BevNET Live Winter 2016: Day One Recap

The opening day of BevNET Live 2016 featured a wide array of speakers and presentations that underscored the importance of creating unique, compelling beverage brands that fulfill specific needs, and then working closely with the right retailers to nurture and develop them further.

National Beverage Charts Revenue Growth

The Ft. Lauderdale, Fla.-based company, which includes the highly popular sparkling water brand La Croix in its brand portfolio, saw revenue increase from $364 million to $420 million over the first half of FY2017

Press Clips: Monster Rouses Tiger

In this week's edition of Press Clips: Tiger Woods gets Monster money. Coke's small play pays. Jones Soda gets gamer specific. Club Yerba Mate? Coffee, vinegars and functional drinks star at PLMA.