Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Justin Timberlake Invests In Bai

Speaking with BevNET at the NACS 2016 show in Atlanta, Alana Radmin, vice president of communications for Bai, said the partnership came together after Timberlake met founder Ben Weiss through another investor in the company.

Reed’s Reports Record Q3 Sales Amid Board Restructuring

Speaking with BevNET after the earnings call, Reed said that four independent board members with expertise in marketing, supply chain, governance and finance, respectively, would be announced in about a week and a half.

FDA Enlists Public for Potential “Healthy” Label Revision

In its newest guidance document, the agency released an interim definition, as well as a temporary enforcement policy, that stated it does not intend to enforce the regulatory requirements for certain products that use “healthy” (or related terms such as “healthful,” “healthier,” or “healthfulness”) on their labeling.

Reuters: Bai Exploring Potential $2 Billion Sale

The story, which cites unnamed sources familiar with the situation, states that Bai has hired JP Morgan Chase & Co. to conduct an auction and contact potential buyers.

Nestlé Waters Seeks Innovation With Imagine H20 Partnership

The goal of IH2O, a so-called “water accelerator,” is to “provide entrepreneurs with the resources, insight and visibility needed to launch and scale water solutions,” according to a press release.