Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Organic Food Incubator Reborn In New Jersey

In an interview with BevNET, Schwartz said that he looked at approximately 30 potential new locations throughout New York’s five boroughs last year in an effort to retain the company’s identity. However, the cost savings available by moving to New Jersey were too enticing to ignore.

Survey Results Reveal Manufacturers’ Support for HPP

The anonymous survey, conducted in September and October, asked participants to answer 15 questions about HPP safety, quality and efficacy, and to compare HPP to other pasteurization methods.

In the Courtroom: Health Watchdog Groups Sue Coke, Wonder Fuel Seeks Relief

In a move that some experts have described as similar in strategy to the legal actions taken against the tobacco industry in the 1990s, a new lawsuit accuses Coke and CSD-friendly trade group American Beverage Association (ABA) of engaging in a 40-year “elaborate campaign of disinformation” to minimize the health risks associated with soft drink consumption.

Christine Perich Appointed as CEO At WTRMLN WTR

In an interview with BevNET, WTRMLN WTR co-founder and creative director Jody Levy explained that Perich’s experience in building brands would be an asset as the company enters a new stage in its development in 2017.

FDA Issues Draft Guidance on New Nutrition Facts Label

The draft guidance, a series of recommendations addressing issues ranging from manufacturer compliance and the declaration of added sugars to appropriate spacing between lines on the label itself, is an in-progress version of guidelines that will represent the current thinking of the FDA when finalized.

Private Label Functional Beverages Taking Root in Grocery

In an interview with BevNET, Susan Viamari, vice president of thought leadership at IRI, explained that embracing functional and better-for-you beverages is a way for private label brands to move away from “me-too” types of innovation and carve out more specialized niches.

FDA Warning of Stay Fresh Raises Questions Over Low-Acid Juice Policy

While both regulators and industry experts have indicated skepticism about the ability of HPP to inhibit spore growth to an acceptable level in a low-acid beverage, there seems to be no definitive rule that clearly indicates their safety or acceptability.

AQUAhydrate Makes Multi-Channel Distribution Gains

Achieving full availability in all 4,600 Rite Aid locations nationwide represents a significant step forward in AQUAhydrate’s efforts to penetrate into drug stores. The water will be available on ambient shelves in all Rite Aid stores and in coolers at 900 locations.

Cascara Cascade? Starbucks, More Hope So

Though Starbucks represents the largest food service platform for cascara, other coffee shops have already been making their own versions of the drink.

REBBL’s Next Round: $10 Million

The new investment represents another chapter in the rapid ascent of the Berkeley, Calif.-based REBBL, launched in 2013 by former Bossa Nova Superfruit co-founder Palo Hawken.

Long Island Iced Tea Acquires ALO Juice

Long Island CEO Phil Thomas said the company saw ALO Juice as a two-fold opportunity to enter the growing functional beverage market and acquire a brand with a strong established presence in the Southeast.

Muhtar Kent To Step Down as Coke CEO

Confirming months of industry speculation, The Coca-Cola Company today announced a restructuring of the company’s senior leadership structure that will see company president and COO James Quincey succeed Muhtar Kent as CEO, effective May 1, 2017.