Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

DPS Completes Bai Acquisition

DPS expects Bai to double its sales in 2017, projecting about $425 million in net sales this year, as well as adding an incremental $132 million to its existing overall net sales expectation.

Cocktail Mixers Push Towards Premium

If you are drinking a premium spirit, why wouldn't you pair it with a premium product? Across the mixer and cocktail-enhancer category, that's the question brands at the Winter Fancy Food Show in San Francisco were asking both consumers and retailers.

Non-Alcoholic Spirit Seedlip Launches In U.S.

Each of Seedlip’s two expressions, Spice 94 and Garden 108, contains a variety of botanical ingredients, such as thyme, rosemary, orange peel, hay and oak.

In the Courtroom: Hint and Zico Face Class Actions

A pair of class action lawsuits filed in California last week accuse two well-known beverage companies of making false and misleading claims on their packaging and in marketing materials.

Hal’s Beverage Debuts Ginger Ale Line Extension

Hal’s Ginger Ale will be sold in 20 oz. plastic bottles in two varieties: Original, which contains 21 grams of pure cane sugar per serving, and a zero-calorie Diet version, which is sweetened by sucralose.

Juicero Slashes Price Ahead of Schedule

Speaking with BevNET, Juicero CEO Jeff Dunn said the decision was a partly the result of a successful Black Friday/Cyber Monday promotion; upon lowering the price to $399, the company doubled its user base in one day.

Bob Nakasone Joins First Beverage Ventures

Following the departures of Nantucket Nectars co-founder Tom First and former Glaceau executive Jason Camillos last year, the firm’s fund, First Beverage Ventures, has brought on a pair of investment professionals and a seasoned industry operator to manage its investment portfolio.

Monster Investor Call Reflects Mixed Fortunes in 2016

Executives from Monster Beverage Corporation discussed a variety of topics on Thursday during the company’s annual investor call, including the performance of its new Mutant “super soda” drink and the status of its forthcoming coffee innovation, Cafe Monster.

Rob Paladino Joins Pure Brazilian As CEO

Paladino joins the company following a two-year stint as CEO of WTRMLN WTR, where he oversaw record triple-digit growth for the cold-pressed juice brand.