Bombilla mate brand shuts down for lack of financing
Bombilla closed its doors this week, three years after the promising young company – run by three 20-somethings from New Jersey – debuted its mate brand. Co-founders Ariel Nelson, Noah…
Matt Casey
Posts by Matt Casey
Some logic behind Pepsi's new logo
Apparently, the gravitational pull of the sun, the Mona Lisa, the exponential growth of the universe, Earth’s magnetic field and Pepsi’s new logos all have something in common – at least if you believe the design agency that created it.
Flavor company sweetens New York
Companies connected to the beverage industry have been accused of bringing all kinds of ills on the U.S. populace – diabetes, heart attacks, New Coke – but flavor company Frutarom has now been accused of the dastardly deed of bringing sweetness to the Big Apple.
Tea innovation continues at Fancy Food Show
Beverage firms at the 2009 Winter Fancy Food Show at the Moscone Center in San Francisco continue to delve deeper into worldwide tea traditions. Banner brand Honest Tea unveiled a…
Study finds mercury in HFCS, findings questioned
A pair of recent studies found mercury contamination in high-fructose corn syrup and products containing the sweetener, USA Today reported Tuesday, but several groups question the studies’ relevance. The studies,…
Jones Soda to launch GABA drinks this spring
Jones Soda Co. will launch a beverage built around Gamma-aminobutyric acid (GABA), a calm- and focus-inducing neutraceutical, this spring, and they’ll be the only beverage firm to offer the ingredient…
Function fires five to retune for 2009
Fast-growing enhanced water brand Function Drinks has fired five members of its sales staff in the new year to tune its organization for 2009 and take advantage of a fertile…
Coca-Cola to release stevia-sweetened drinks this week
and Jeff Klineman Coca-Cola will release a trio of stevia-sweetened Odwalla beverages this week, according to the Wall Street Journal, pre-empting a kind of tacit approval from the Food and…
BevNET visits energy shot co-packer, NVE Pharmaceuticals
In an illustration of the explosive growth of the energy shot market, workers at NVE Pharmaceuticals’ Andover, N.J. plant are currently assembling the co-packer’s fourth energy shot filling line. NVE…
Axl Rose demands apology from DPSG
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Discount sales a bad sign for energy drinks
Economic commentators frequently point to thriving dollar store sales as a symptom of a suffering economy, and the surging supply chain that carries energy drinks to those stores may suggest…
NACS declares that shots are not beverages
and Jeff Klineman One of the most powerful forces in the beverage industry this week declared that products in the rapidly-expanding 4 oz. or less shot market are not beverages.…
Rockstar CEO's real estate bargain
Looking for a real estate deal? Talk to Rockstar Energy – or at least its CEO, Russell Weiner. Maybe it’s due to the flagging housing market. Maybe it’s due to…
PureSport's promotional coup
PureSport, a powdered sports drink brand, launched in a Sports Authority in Chicago last week, and they brought their new spokesman: Michael Phelps. More than 1500 fans turned out to…