New York, NY — April 9, 2026 — Today, Dos Hombres, the award-winning mezcal brand co-founded by Aaron Paul and Bryan Cranston, expands its portfolio with the launch of its first-ever artisanal tequilas, Blanco and Reposado, alongside a refreshed brand design. The tequilas are crafted in partnership with Tequilera Tap Distillery in Amatitán, Jalisco, under maestro tequilero Julio Cova, an industry veteran who returned from retirement after nearly 40 years in tequila to bring this vision to life.
Both tequila expressions are double distilled using only 100% slow-roasted Tequilana Blue Weber agave and deep earth volcanic water, resulting in a beautifully refined flavor profile. The agave is grown using natural, organic fertilizers, and the soil is enriched with leftover agave leaves from the jima harvest. The fields are then left to rest and recover for one to two years. Once harvested, the agave is slowly cooked in both autoclaves and traditional brick ovens, crushed using a roller mill, and distilled in copper and stainless steel stills. The tequila rests for up to 30 days in open-air fermentation vats, where native wild yeasts and the surrounding fruit, plants, and regional vegetation impart their influence. Dos Hombres Tequilas are easy-drinking and full of distinctive but approachable flavor.
“Tequila is the natural next step for Dos Hombres and emphasizes our passion and appreciation for agave spirits. We did a great deal of research, visited multiple sites, and fell in love with the people, products, and craftsmanship at Tequilera Tap Distillery,” said Bryan Cranston. Aaron Paul added, “Following a fun and expansive tasting process, we landed on a tequila that is smooth, approachable, and beautifully balanced. It captures the spirit, energy, and experience we want people to feel with every pour.”
Dos Hombres Blanco Tequila (40% ABV) opens with smooth cooked agave notes, which unfold into layers of subtle black pepper and lime and orange zest. Notes of orange blossom and toasted cinnamon round out the profile, while a buttery, velvety mouthfeel leads into a long, soft finish with a touch of coconut—ideal for sipping neat or crafting elevated cocktails.
Dos Hombres Reposado Tequila (40% ABV) is matured for four months in ex-bourbon first-fill barrels from Four Roses, adding a richer, lightly oaked character while remaining silky and enjoyable.
“It is an honor to work alongside the Dos Hombres team and develop these new tequila expressions,” said Julio Cova. “From the very beginning, their passion for high-quality agave spirits was clear, along with their outstanding work ethic. For many reasons, including the fact that I highly resonated with Aaron and Bryan’s sense of craft and artistry, Dos Hombres felt like the perfect opportunity to make the most of my creative talents. Becoming Dos Hombres’ maestro tequilero feels like a long-deserved recognition and acknowledgment, after being in the industry for almost four decades.”
In tandem with the new tequila releases, Dos Hombres introduces an updated bottle and label design across the entire collection. The updated look features vibrant colors and refined typography, offering a modern take while preserving signature elements such as the Dos Hombres signature donkeys, the agave plant, and ingredient transparency. This evolution signals a new era for the brand, with more exciting agave innovations underway, including the release of Dos Hombres Añejo in early 2027, with additional expressions to come.
Dos Hombres Blanco will be available at select retailers nationwide beginning May 1, 2026, followed by Dos Hombres Reposado Tequila in July 2026. Suggested retail prices are $39.99 and $49.99, respectively, for 750ml bottles. For more information, follow @doshombres on social media.
For More Information:
Learn More
Stay Informed. Stay Competitive.
Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.
Industry Analysis
Context behind the headlines
Data & Reports
Category performance & trends
On-Demand Education
Expert-led video courses
