Max Rothman

Posts by Max Rothman

A Stump With Room to Grow

Stumptown's recent partnership with Straub Distributing serves as one piece of the coffee company’s growing distribution network, one that president Joth Ricci envisions as a national juggernaut.

Vitaminwater Adds Stevia, Fans Go Bonkers

Visit the vitaminwater Facebook page and you’ll find that its columns are built with anger of the once faithful. All this because vitaminwater has begun using a blend of cane sugar and stevia.

XYIENCE Partners With Polar Beverages

XYIENCE announced Wednesday that it has reached a new partnership with Polar Beverages for distribution of its sugar- and calorie-free Xenergy line in the New England market.

Press Clips: Soda Taxes and Food Stamps

While there has been a great deal of talk about soda tax legislation as a way to combat rising obesity rates, a growing number of health advocates want to restrict the use of food stamps for purchases of sugary drinks. A recent study bolsters that argument.

Connecticut Rep. DeLauro Working on Soda Tax

Rep. Rosa DeLauro (D-CT) says that she’s working on legislation to tax beverages with added sugar. She hopes to introduce the legislation “in a matter of weeks.”

Distribution Roundup: Oatworks Partners With Dora’s Naturals

The distribution deal will provide Oatworks, which has been self-distributed since its launch last summer, with an opportunity to swiftly expand its footprint in the Northeast and to continue spreading the idea of oats as a core beverage ingredient.

LeBron Cramps, Gatorade Responds

While most seemed to attribute LeBron James’ cramps to the high temperatures, Gatorade flipped an odd circumstance into a marketing ploy.

NYC Mayor Revives Soda-Ban Proposal

New York City Mayor Bill de Blasio’s administration rekindled former Mayor Michael Bloomberg’s argument for a ban of large sugary drinks.

After-School Delight

The next teen-angled effort comes from Sunny Delight Beverages Co., which announced Monday the test market launch of SunnyD X, a carbonated juice drink that the company hopes will serve as an energy drink alternative.