Distribution Roundup: Oatworks Partners With Dora’s Naturals

Oatworks LogoA pair of key emerging beverage players in the Northeast, Oatworks and Dora’s Naturals, announced their distribution partnership on Wednesday, according to a joint release.

Dora’s, a food and beverage distributor based in South Hackensack, N.J., will carry the full line of Oatworks, a New York City-based oat and fruit smoothie brand. The distribution deal will provide Oatworks, which has been self-distributed since its launch last summer, with an opportunity to swiftly expand its footprint in the Northeast and to continue spreading the idea of oats as a core beverage ingredient.

The partnership bolsters the brand’s growing distribution network, which already includes Whole Foods and online grocer FreshDirect.

“We are delighted to have signed a distribution agreement with Dora’s Naturals,” Oatworks CEO David Peters said in the release. “There is an excellent fit between Dora’s expertise in the natural food and beverage distribution space and Oatworks’ commitment to producing naturally healthy oat-based beverages.”

Dora’s also reached a distribution agreement with Chameleon Cold Brew last month.

Moving from one grain to the next, Graindrops recently announced a nationwide rollout through Whole Foods. The probiotic grain milk comes in three flavors — Original, Wild Blueberry and Mango Ginger — and benefits from “koji,” an artisan Japanese culturing process, according to the company.

Graindrops, a participant in Whole Foods’ Local Producer Loan Program, is triple-cultured from organic rice, oats, millet, quinoa and amaranth, a grain native to Central America that boasts high levels of calcium, iron, magnesium, phosphorus and potassium, according to The Whole Grains Council.

“As the demand for gluten-free and non-dairy options continue to grow, we’re proud to introduce another tasty option that meets our high-quality standards and our shoppers’ dietary needs,” Dwight Richmond, global grocery purchasing coordinator for Whole Foods, said in a release.

Other distribution news, ordered chronologically:

  • Cool Mountain Beverages has expanded its presence in Ingles Markets by bumping up to six flavors: Black Cherry, Orange Cream, Blue Razzberry, Root Beer, Strawberry and Cream Soda.

  • The Double Cola Company has added distribution for its carbonated soft drink and energy drink lines in four states: Indiana, Ohio, North Carolina and South Carolina.

  • The Pulse Beverage Corporation recently announced that its Natural Cabana Lemonades and Coconut Waters will be available at approximately 450 Circle K stores in the Midwest and the Northeast. Also, the lemonades, limeades and coconut waters are now available at 137 RaceTrac convenience stores in Florida.

  • Belvoir Fruit Farms will be launching two new flavors — Organic Ginger Beer and Pomegranate & Raspberry — at The Fresh Market nationwide.

  • COCOZIA is now available at more than 10 MOM’s Organic Market locations in Maryland, Pennsylvania and Virginia.

  • DNA Brands, Inc. announced that its new line of energy coffee drinks will be available in Memphis, Tenn., and surrounding areas through a partnership with All Day Distributing.

  • Reed’s announced that three flavors of its ginger brews and four flavors of Virgil’s craft sodas will be available in more than 100 SpartanNash stores throughout the Midwest.

  • ITO EN announced that its TEAS’ TEA line is now available in Sprouts Farmers Markets. The deal includes four unsweetened teas — Pure Green, Jasmine Green, Green White and Golden Oolong, and three lattes — Matcha Green Tea Latte, Black Tea Latte and Chai Latte.

  • Jones Soda Co. announced the expansion of its natural soda line, Jones Stripped, in the Pacific Northwest, Texas and Canada.

  • Avitae USA announced that its caffeinated water is now available in 70 SpartanNash stores across Michigan.

  • Ralph & Charlie’s Juice has partnered with Main Street Beverage, which will expand the brand’s footprint into Pennsylvania.