After 140 Years, White Rock Still Solid
In the words of White Rock Beverages president Larry Bodkin, “It’s one thing to say you’re a product of the 70’s, but few can clarify that they mean the 1870’s.”…
Ray Latif
Producer, Taste Radio; Contributing Editor, BevNET
Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.
Posts by Ray Latif
BASF Announces New VP and Marketing Leaders for Human Nutrition in North America
FLORHAM PARK, NJ (June 12, 2011) – BASF and Cognis – now part of BASF invite IFT attendees to meet their new Human Nutrition team in North America at booth…
BASF and Cognis Congratulate Danone on the Successful Launch of Canada’s First Drinkable Yogurt With Plant Sterols
FLORHAM PARK, NJ (June 12, 2011) – Canadians are finding they can drink their way to healthy cholesterol levels following the successful launch of Danacol®, the country’s first drinkable yogurt…
VBlast Explodes on to National Scene as its Fresh Vitamin-Infused Water Ships to Convenience Stores Across America
NEW YORK, NY (June 16, 2011) /PRNewswire/ — Thirsty consumers who cruise into convenience stores this summer are in for a refreshing surprise when they twist the cap of a…
Jones Soda Co. Announces Seattle Headquarters Move
SEATTLE, WA (Marketwire – Jun 17, 2011) – Seattle-based Jones Soda Co. (NASDAQ: JSDA), a leader in the premium soda category known for its innovative marketing approach, today announced it…
Balance Water Sponsors Lucy Summer Solstice New York
New York, NY (June 17, 2011)–Following on from the recent sponsorship of the Dalai Lama’s Peace Summit in Newark, Balance, an enhanced water, is the official beverage sponsor of the…
Assure Water is Now on Shelves at Fresh Market in the Southeastern and Mid-Atlantic Markets
Los Angeles, CA (PRWEB) June 02, 2011 — The Fresh Marketprides itself in offering its customers fresh unique, and hard to find products, and is now first to market with…
CoolJuice Now Available in Atlanta Publix’
TAMPA, FL –(BUSINESS WIRE) — The largest and fastest-growing, employee-owned supermarket chain in the country is now selling CoolJuice in its Atlanta division, marking a milestone for the chilled juice…
Team XYIENCE Claims Victory in Vancouver as Mark Munoz, Sam Stout and Krzysztof Soszynski Win at UFC 131
LAS VEGAS (June 15, 2011)— XYIENCE, makers of Xenergy, the official energy drink of the UFC®, is celebrating the victories of its team athletes Mark Munoz, Sam Stout, and Krzysztof…
POM Wonderful Launches LITE POM
LOS ANGELES, CA (May 31, 2011) – POM Wonderful debuts LITE POM, a lighter, more refreshing version of POM Wonderful Pomegranate Juice that is 100% all-natural and contains no added…
Just Chill Offers SoCal Residents a Refreshing Way to Keep their Cool
Los Angeles, CA (June 13, 2011) Just Chill, an all-natural stress relief beverage produced by The Chill Group LLC, is cooling down Southern California this summer. A perfect blend of…
KRONIK To Retail Three Of Their “All New” Formulas In Over 1,100 Kangaroo Express Stores
PHOENIX, AZ, May 31, 2011 (PRESS RELEASE) — KroniCo, LLC., makers of Ultra-Premium KRONIK ENERGY Drinks®, a favorite of the action sports community and its enthusiastic followers, announced today the…
Skinny Water Now Available in All 152 Brookshire Grocery Company-Operated Store Locations
BALA CYNWYD, PA–(Marketwire – Jun 14, 2011) – Skinny Nutritional Corp. (OTCBB: SKNY), the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that…
Reed’s, Inc. Announces Distribution Into Stop & Shop Supermarket Chain
LOS ANGELES, CA–(Marketwire – Jun 14, 2011) – Reed’s, Inc. (NASDAQ: REED) announced today that it has gained expanded distribution into more than 350+ Stop & Shop supermarket locations. Stop…