BASF Announces New VP and Marketing Leaders for Human Nutrition in North America

FLORHAM PARK, NJ (June 12, 2011) – BASF and Cognis – now part of BASF invite IFT attendees to meet their new Human Nutrition team in North America at booth 5829, including:

Samy Jandali is Vice President, Nutrition & Health, NA, BASF Corporation. Mr. Jandali has been appointed to lead the newly formed Nutrition & Health business unit in North America, which includes four global business units: Human Nutrition, Animal Nutrition, Aroma Chemicals, and Pharmaceutical Ingredients and Services. Following the recent acquisition, Cognis and BASF have joined forces to offer food, beverage and dietary supplement companies an expanded portfolio of health ingredients and concepts.

Mr. Jandali is widely recognized for his leadership abilities, vision, and passion for meeting customer needs. He is fluent in three languages and has worked for BASF divisions in Germany, Korea, China and Malaysia. Mr. Jandali is committed to making BASF the supplier of choice for companies looking for innovative solutions and high quality products. In his former position, he headed the Sales Division for BASF Pharmaceuticals. Prior to that, he was Senior Manager of Purchasing. Mr. Jandali is a graduate of Philipps-Universität in Marburg, Germany.

John Gehbauer is Regional Marketing Manager, Human Nutrition, BASF Corporation. Mr. Gehbauer brings more than 18 years of experience at BASF in strategic marketing, product management, supply chain management and production planning. In his new role, he will oversee more than a dozen product lines and has responsibility for all regional marketing and scientific communications, and strategic business development. For the past five years, he was Market Segment Manager in BASF’s Intermediates division. He is a member of Mr. Jandali’s leadership team. The Pennsylvania State University graduate holds a Bachelor of Arts degree.

Laura Troha is Regional Brand Management and Regional Marketing Communications Manager, Human Nutrition, BASF Corporation. In her new role, Ms. Troha will be relocating from La Grange, Illinois to Florham Park, New Jersey. Recognized for her skills in business-to-business, as well as business-to-consumer marketing, she will bemanaging marketing programs for the expanded line of BASF’s products and services. She will also be Regional Product Manager for Tonalin® CLA.In her 18-year tenure with the firm, Ms. Troha has had a broad range of responsibilities. Most recently, she was Marketing Manager for the Cognis portfolio in North America. Ms. Troha has held positions in Cognis’ Customer Service, Technical Sales, SAP Implementations, and Sales & Operations Planning teams. She reports to Mr. Gehbauer. Ms. Troha is a graduate of Northern Illinois University with a Bachelor of Science degree.

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.comor in the Social Media Newsroom at