Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Video: A Recap of the 2015 Natural Products Expo East

The category of cold-pressed juice has matured, and at Whole Foods, the largest retailer in the natural grocery channel, there's not much more room -- if any -- for brands seeking a national presence within the chain. That's the assessment of a high-ranking Whole Foods executive who spoke with BevNET on the floor at the 2015 Natural Products Expo East.

Expo East 2015: All Grown Up

Perhaps more than any particular hot new trend, what stuck out at last week’s Natural Products Expo East trade show at the Baltimore Convention Center was the visible growth and continued maturation of beverage categories and brands which were in their infancy just a few short years ago.

Goodnature Aims for Widespread Placement of New Countertop Cold-Pressing Unit

As demand for cold-pressed juice continues to expand, Goodnature, one of the largest manufacturers of commercial cold-pressing equipment, sees opportunity to make production simple and feasibly available for a wide range of retailers, particularly neighborhood cafes and small, independent grocers, with the launch of a new machine designed to fit on most commercial kitchen countertops.

WSJ: PepsiCo, Sodastream Expand Partnership

Nearly a year after PepsiCo unveiled a limited test of two of its soda brands for use in SodaStream’s at-home carbonation machines, the two companies have expanded the partnership, according to The Wall Street Journal.

Harmless Harvest Adds CEO, COO

Fair trade-focused coconut water brand Harmless Harvest today announced that it is adding a pair of experienced big-company executives to help run the business.

Can Premium Brands Save the Orange Juice Category?

Declining demand has pushed sales of orange juice to their lowest point in 13 years. There is, however, a glimmer of hope for the beverage. Born out of a renaissance for home juicing and booming interest in cold-pressed blends, super premium and organic juice products have drawn acclaim and surging sales.

To Go Wider in Whole Foods, Columbia Gorge Enlists UNFI and Expands HPP Offerings

The company recently partnered with UNFI, the nation’s largest distributor of natural foods and a preferred supplier for Whole Foods. UNFI now distributes a range of Columbia Gorge juices in Texas, Madison, Wis. and Chicago, and the brand is gradually making its way east, now using HPP as a way to extend shelf life of products carried by the wholesaler.

PepsiCo to Use Sweetmyx Flavor Enhancer in Mug Root Beer, Manzanita Sol

Senomyx, a flavor supplier that manufactures Sweetmyx, today announced that a concentrated version of the ingredient, one designed to enhance the flavor profile of foods and beverages made with reduced calories and sugar, will be used in Manzanita Sol nationally and in Mug Root Beer in two U.S. test markets.