Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Video: Pieces in Place, Zola is in Execution Mode

Profitable and continuing to evolve, Zola’s restaged “Fruits of the World” platform and rapid ascension as a player in the coconut water category have positioned the company for sustained growth in both natural and mainstream retail channels. With the pieces in place, founder Chris Cuvelier and his team are pressing forward -- and not looking back.

The Juice Uprising

Talk about premium. The juice category keeps getting closer to fresh-squeezed, and improving price points as it does. By constantly raising the ceiling on process technology, the top end of the juice category continues to allow the development of new brands and a new definition of fresh.

Venus Departs Mamma Chia to Launch New Distillery

Sean Venus, who played a critical role in the development of Mamma Chia as a national brand, is leaving the company to start a new distillery. Venus has assisted with supply chain logistics and business strategy for the chia-based food and beverage company since 2010, and became the VP of Operations for Mamma Chia in October 2012.

Video: Body Armor’s Collins: “The Pricing Game Has Changed”

Yes, the rollout of Body Armor has featured some missteps; yes, people have noticed. But founder Lance Collins, as grizzled a beverage veteran as any, is determined to achieve success with his multi-function, “superdrink” brand. But the current ultra-competitive pricing environment for beverages, in which new products face off against highly promoted brands made by bigger companies, has made that road tougher than ever, Collins said.

Video: Cold-Pressed Gold – Examining the New Wave of Super-Premium Juice

Indeed, cold-pressed, super-premium juices, the majority of which are sold by natural retailers, have attracted a tremendous amount of attention and enthusiasm, and sustained growth appears to be a forgone conclusion. However, a deeper examination of the category reveals a potentially challenging path for new brands.

Starbucks Takes Evolution Fresh Nationwide at Whole Foods

Starbucks has announced a new deal with Whole Foods that will take its Evolution Fresh line of super-premium juices nationwide. Evolution Fresh, which had been sold primarily along the West Coast and parts of the Northeast, will be carried in all eight Whole Foods regions, and Starbucks plans for the brand to be sold in approximately 8,000 of its cafes and other grocery locations by the end of the year.

Aloe Vera Drinks Earn ‘Avoid’ Rating from CSPI

In a statement, The Center of Science in the Public Interest (CSPI), an influential consumer advocacy group, cited “carefully conducted studies by the U.S. government [which] found clear-cut evidence that aloe vera extracts caused intestinal cancers in male and female laboratory rats,” as reasoning for its decision to give aloe vera an “avoid" rating in its Chemical Cuisine guide to food additives.

Exodus: McClafferty Resigns as President/CEO of Viva Beverages

Kevin McClafferty, who presided over a highly successful launch and rapid growth of Marley’s Mellow Mood, has resigned as president and CEO of Viva Beverages, which markets the Marley brand, according to a report in Beverage Business Insights (BBI).

Video: Aloe Gloe Finds its Sweet Spot

For L.A. Libations, the introduction of its Aloe Gloe brand in 2011 marked a significant turning point for the three-year old beverage incubator. Until then, the company had developed sales and distribution strategies for a host of other entrepreneurial beverage brands, including Zico and Neuro, and had little experience with manufacturing.

Nielsen Numbers Show Significant Drop in Diet CSD Sales

While overall sales of carbonated soft drinks (CSDs) remain weak, plummeting sales of diet CSDs represented perhaps the most intriguing revelation from a rather gloomy Wells Fargo Securities report covering Nielsen xAOC (expanded all outlets combined) sales data over a four-week period ending on Aug. 13.

Coke Defends Safety of Aspartame in New Ads

Amid growing concerns about the safety of artificial sweeteners, and faced with declining sales of its diet carbonated soft drinks (CSD) The Coca-Cola Co. has launched a series of new ads defending the company’s use of aspartame.