Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

ACTIVATE Launches First Traditional Marketing Campaign

October 18, 2011 – ACTIVATE, the enhanced water beverage category innovator with its patented twist cap delivery system, is launching its first traditional marketing campaign. Under the direction of marketing…

Coke Zero Partners With Mission: Impossible

Tie-in with Tom Cruise Film Rolls Out Around the World with Robust Television, In Cinema, Retail, and Digital Media Campaign ATLANTA, OCT. 19, 2011 ­– Coke Zero™ today announces a…

NPI Forms Partnership with Fighter Energy for Distribution

DELRAY BEACH, FL – Fighter Energy, a brand that provides a healthy, convenient energy drink to consumers, has partnered with Nutritional Products International (NPI) for the retail distribution of its…