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BevNETPress Releases

Calypso and Milwaukee Bucks Announce Partnership; Calypso Named Official Lemonade of the Bucks

info_outline PRESS RELEASE posted by KJ Holding Corp

Nov. 13, 2025 at 12:01 pm

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CalypsoKing Juice CompanyCalypso LemonadeMilwaukee Bucks
Non-Alcoholic Beverages
  • image-01

Milwaukee, WI (November 13, 2025) – The Milwaukee Bucks and Calypso, the originator of the flavored lemonade category, recently announced a new multi-year partnership designating Calypso as the Official Lemonade of the Bucks.

This collaboration marks an exciting evolution in Calypso's growth strategy to expand its footprint in on-premise distribution, bringing the brand's signature bold flavors and vibrant personality to the fan experience. As part of the partnership, Calypso will be sold at concession locations within the arena for fans to enjoy during games and live events held at Fiserv Forum.

"We're excited to partner with Calypso to add another local offering to our food and beverage lineup at Fiserv Forum," said Matt Pazaras, Bucks Chief Business Development & Strategy Officer. "We look forward to continuing to enhance the fan experience with Calypso's flavorful premium products."

"Partnering with the Bucks allows us to showcase Calypso on a major stage while demonstrating the strong consumer demand for unique product offerings in an on-premise setting," said Matt Andersen, Chief Innovation and Brand Officer at Calypso. "Calypso is a great fit for Bucks fans. The brand's bold flavors and colorful personality are a natural fit in this exciting, high-energy environment."

This collaboration will also include retail activations, sweepstakes and fan engagement initiatives to extend the excitement beyond game days. This partnership not only enhances the fan experience but also marks a new chapter in Calypso's ongoing growth, expanding the brand's reach in new and exciting ways.

ABOUT CALYPSO
Calypso is the authentic flavored lemonade. The original, and now famous, Calypso Lemonade recipe was created in 1985. Calypso now offers more than a dozen Lemonade and Limeade combinations – all based on the Original Lemonade recipe. The amazing taste and refreshing profile of Calypso resonates with consumers, resulting in rapid growth and category leading sales velocity. Calypso products are made with a focus on taste and quality, using natural flavors and served in premium custom glass bottles. Calypso is distributed domestically as well as internationally in over 20 countries. To learn more about Calypso's full portfolio, please visit their website, or follow Calypso on Instagram (@DrinkCalypso), Facebook (@CalypsoLemonades), Twitter (@DrinkCalypso) and TikTok (@CalypsoLemonades).

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