Gay Water
Best Ready-to-Drink Cocktail: Gay Water
As major companies wavered on their LGBTQ+ inclusivity efforts this year, Gay Water—named for a popular cocktail in queer bars – has created a rainbow-colored splash by making LGBTQ+ pride a differentiator. There are very few ways to light a new path in vodka soda, but Gay Water’s overtly sexualized taglines, colorful packaging and authentic story has proved that a community focus can disrupt a competitive category, potentially turning a cocktail into a call brand.