Jul 31, 2014Last Updated Sep 9, 2015Vitaminwater Revives Original FormulaLess than two months after Vitaminwater changed its formula by using a blend of cane sugar and stevia, the brand has brought back its original formula.
Jul 31, 2014Mountain Dew Names ‘Open Call’ WinnerMountain Dew today announced that Salt Lake City resident Nathan Balli was selected as the first Green Label Studios: Open Call winner.
Jul 31, 2014PepsiCo Partners With The Nature ConservancyAs part of a new five-year partnership called “Recycle for Nature,” PepsiCo will expand the availability of recycling bins in the U.S., beginning where they…
Jul 31, 2014Last Updated Sep 9, 2015Press Clips: DeLauro Proposes National Soda TaxU.S. Rep. Rosa DeLauro (D-CT 3rd District) introduced a bill to Congress on Wednesday that would require a national tax on sugary beverages.
Jul 29, 2014Last Updated Sep 9, 2015Deal Season: If You Can’t Beat ‘Em, Buy ‘EmBig mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early…
Jul 23, 2014Last Updated Sep 9, 2015Affinnova: How Package Design MattersAffinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.
Jul 17, 2014Last Updated Sep 9, 2015Rainy Holiday Doesn’t Dampen C-Store OptimismAfter surveying beverage retailers across the U.S., senior analyst Bonnie Herzog of Wells Fargo finds optimism in the overcast.Jul 17, 2014PepsiCo Invests in School Health and Wellness ProgramsToday the PepsiCo Foundation announced two grants geared towards improving the health and wellness of America’s kids through the power of physical activity and…
Jul 16, 2014Last Updated Sep 9, 2015Press Clips: Nestle Waters Catching Heat in the DesertA news publication and several environmentally conscious Californians are questioning Nestle Waters North America Inc.’s actions in Cabazon, Calif., the…
Jul 9, 2014Last Updated Sep 9, 2015Press Clips: You Can’t Always Get What You WantIndra Nooyi, the CEO of PepsiCo, recently discussed the challenges of balancing work with the rest of her life.
Jun 17, 20147UP to Let Fans Live it UP at Electric Daisy Carnival Las VegasFor the first time ever, 7UP is partnering with Insomniac to broadcast the largest multi-day music festival in North America through a new online experience…
Jun 10, 2014Pepsi Releases ‘Beats of the Beautiful Game’ AlbumPepsi® today releases the complete 11-track Pepsi Beats of the Beautiful Game album, an exclusive collection of anthemic songs by chart-topping musicians…
Jun 5, 2014SoBe Returns to Roots With ‘Go Flavorfully’ CampaignSoBe® is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign.
Jun 5, 2014Gatorade Launches Tenth Annual ‘Beat the Heat’ CampaignTo help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered…
