PURCHASE, N.Y. — Mountain Dew today announced that Salt Lake City resident Nathan Balli was selected as the first Green Label Studios: Open Call winner.
Open Call is a first-of-its-kind project for content creators of all genres – including music, art, style and action sports. Balli’s project “Authenticity is Everything,” earned the grand prize of a $250,000 production grant and mentorship with Robert Rodriguez, acclaimed filmmaker and founder of El Rey Network, and Roberto Orci, co-creator and executive producer of “Matador,” a new original action series currently airing on Rodriguez’s new English-language cable channel.
Hundreds of video submissions from across the country were received fromMarch 12 to April 25 and were narrowed down to nine finalists, all of whom received $10,000 production grants to create content for Mountain Dew. The finalists presented their work at an exclusive screening event where Balli’s submission was chosen by panelists including Simon Lowden, chief marketing officer, PepsiCo Americas Beverages, Barry Rosen, creative director, Direct Focus, and Steve Berra, co-founder and co-owner of The Berrics.
“I am so grateful to have been selected as the first ever, Green Label Studios: Open Call winner,” said Balli. “To be recognized by such a prestigious panel of judges and to get the opportunity to be mentored by Robert Rodriguez andRoberto Orci is a dream come true – this whole experience has fueled my passion for content creation and I can’t wait to get back at it.”
Balli will use his grant money to create content for Green-Label.com, a digital hub created by Mountain Dew and Complex Media, and the brand will continue to maintain relationships with each of the finalists for potential Mountain Dew and Green-Label.com content in the future. The hub covers the voices and stories of today’s youth culture, providing an outlet for young people to showcase their creativity.
“We saw a tremendous amount of passion and some incredible content from all of the finalists, but Nathan’s project really stood out,” said Greg Lyons, vice president of marketing, Mountain Dew. “We’re very excited to work with a game-changing content creator like Nathan and can’t wait to see what he’ll produce next.”
For more information on the Green Label Studios: Open Call program, visitwww.Green-Label.com and join the conversation on Twitter using #OpenCall.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com,www.facebook.com/mountaindew or follow on twitter @mtn_dew.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.