air up®
by air up GmbH
Official Brand Overview
air up is a Munich, Germany-based hydration brand behind a refillable drinking system that flavors plain water through scent alone. Using replaceable scent pods and retronasal olfaction (branded Scentaste), the bottle delivers fruit, herb and spice aromas with no sugar, calories or additives. Founded in 2018–2019 by a team including Lena Jüngst and Tim Jäger out of a university design project, the DTC-led brand expanded across Europe before entering the U.S. in 2022. Investors include PepsiCo and Five Seasons Ventures.
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