ALO: Awaken (2008)

ALO's "Awaken" flavor is a blend of aloe vera and wheatgrass flavors, which gives the drink a dark but translucent green appearance. While the flavor is too sweet for our liking, we did enjoy the aloe and wheatgrass flavors. Plus, there's aloe vera pulp, which results in floating chunks of pulp throughout the drink (they have sort of a gelatinous mouth feel). This might create mixed feelings with consumers, some of which will undoubtedly be put off by these while for others it might help reinforce the authenticity of the drink. Packaging is a square 16.9 oz bottle, which has a rather health/natural channel feeling to it. It's a bit busy, but it does, based on the design, feel like a credible looking product. Overall, we'd like to see the sweetness dropped a bit, but otherwise this is a unique and enjoyable entry that will likely fit in nicely in the health and natural channel.