As volume sales of carbonated soft drinks remain in a freefall, major soda manufacturers continue to push the envelope with price increases, yet struggle to offset the sustained declines.
The campaign was developed in partnership with advertising agency Wieden+Kennedy in Portland, Ore.
Nearly a year after PepsiCo unveiled a limited test of two of its soda brands for use in SodaStream’s at-home carbonation machines, the two companies have expanded the partnership, according to The Wall Street Journal.
In launching the Drink Good. Do Good. campaign, Naked Juice is committing to donate up to 500,000 pounds worth of fruits and vegetables to Wholesome Wave.
Beginning today, Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the U.S.
Mountain Dew is bringing back tried and true gamer-favorite – Mtn Dew Game Fuel Citrus Cherry – and a new flavor – Mtn Dew Game Fuel Berry Lime – for a limited time only.
Starbucks relationship with PepsiCo began more than 20 years ago when the two companies formed the North American Coffee Partnership
Pure Leaf, a line of bottled iced teas produced by PepsiCo in a joint partnership with Unilever, is under scrutiny with plaintiffs in two separate lawsuits alleging that the products use citric acid — an ingredient that can be synthetically created — as a preservative and are being falsely marketed as “all natural.”
PepsiCo Chairman and CEO Indra Nooyi called the new appointments “essential to ensure our ability to better navigate complex operating conditions around the world and meet the changing needs of our business in the future.”
PepsiCo, Inc. today reported organic revenue growth of 5.1 percent and core earnings per share of $1.32 for the second quarter.
A positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to a new Wells Fargo Securities report, which covers Nielsen xAOC (expanded all outlets combined) sales data for the four-week period ending on June 13.
PURCHASE, N.Y., June 15, 2015 /PRNewswire/ — Summer is here and Pepsi is making it memorable by delivering incredible, one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations. Today, the brand announced how it will kick off the season and deliver on its promise of unforgettable moments and […]
In its 11th year, Gatorade Beat the Heat has also teamed up with the Korey Stringer Institute and league partners including the NFL and NBA to continue to raise awareness among athletes, parents and coaches on how proper hydration can help reduce heat-related illnesses during athletic activity.
Rumors surrounding a Crystal Pepsi comeback first surfaced in 2014, when the Coca-Cola Company resurrected it owns nineties cult classic Surge.
