PURCHASE, N.Y. – April 22, 2009 – Today the Pepsi-Lipton Tea Partnership announced the launch of Lipton Sparkling Green Tea, marking the first-ever sparkling beverage from the Lipton trademark. A blend of delicious fruit flavors, green tea and lightly sparkling water, Lipton Sparkling is a refreshing complement to a healthy lifestyle. Pure and simple, Lipton […]
NEW YORK, April 14 /PRNewswire/ — Bringing a new wave of excitement to the enhanced water category, PepsiCo (PEP) is re-launching Propel(R), a low-calorie, nutrient enhanced water beverage designed to help hydrate and nourish the body’s momentum. With just 10 calories per serving(1), Propel is available in a variety of great-tasting flavors and most contain […]
NEW YORK, April 9 /PRNewswire-FirstCall/ — Soccer United Marketing, Major League Soccer’s marketing arm, and PepsiCo (NYSE: PEP) today announced a new multi-year partnership. The agreement renews PepsiCo’s status with Major League Soccer, U.S. Soccer Federation and SuperLiga, an annual tournament in the United States pitting MLS teams versus Mexican First Division clubs. PepsiCo has […]
PURCHASE, N.Y., April 7 /PRNewswire/ — The Yankees are not only moving to a new stadium this season, they’re also refreshing their beverage lineup in a partnership with PepsiCo. As part of the agreement, Pepsi is the Official Soft Drink of the Yankees and Gatorade is the team’s Official Sports Drink. “The Yankees arguably are […]
PURCHASE, N.Y. – April 7, 2009 – A sweet ray of sunshine is coming to the beverage aisle this spring in the form of Sierra Mist Ruby Splash, a new ruby grapefruit-flavored line extension of PepsiCo’s lemon-lime soft drink portfolio. Currently available in retail stores nationwide, this marks the first new flavor from Sierra Mist […]
CHICAGO and HOUSTON, April 2 /PRNewswire/ — Tropicana, a division of PepsiCo and the leading producer and marketer of branded fruit juices, and Waste Management, the largest residential recycler, today announced the launch of a national initiative to increase the number of juice and milk cartons for recycling. Waste Management will be accepting juice and […]
PURCHASE, N.Y., March 30 /PRNewswire-FirstCall/ — The New York Mets and PepsiCo today announced a multiyear marketing and promotional partnership in which PepsiCo becomes the newest Signature Partner at Citi Field, the Mets’ new world-class home, opening April 13. In addition to designation rights for Pepsi as the Official Soft Drink of the Mets and […]
CHICAGO, March 30 /PRNewswire/ — Tropicana Products, a division of PepsiCo, Inc. (NYSE: PEP) this week launches Trop50(R), a breakthrough category innovation delivering the goodness of orange juice with 50 percent less sugar and calories, and no artificial sweeteners. It is naturally sweetened from the stevia plant and along with juice squeezed from fresh oranges […]
PURCHASE, N.Y. – March 25, 2009 – PepsiCo’s Aquafina, the nation’s best selling brand of bottled water, is launching the, Eco-Fina Bottle, the lightest half-liter bottle of any nationally distributed bottled water brand in the market. The Eco-Fina Bottle is the latest evolution of Aquafina’s ongoing efforts, which began in 2002, to develop the lightest […]
CHICAGO, March 23 /PRNewswire/ — Destruction of the rainforest sends vast amounts of greenhouse gas emissions into the atmosphere — about as much as all the CO2 emitted by the U.S. every year — and it is accelerating at a rapid pace.(1,2) To help stem the devastation, Tropicana, a division of PepsiCo, has partnered with […]
PURCHASE, N.Y. – March 5, 2009 – As part of the company’s “Refresh Everything” campaign, Pepsi is reinvigorating its beverage lineup with the introduction of three new products. Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with natural sugar, will be hitting the beverage aisle this March and April. “We’re complementing and reinforcing […]
PURCHASE, N.Y.-March 3, 2009- No Fear Energy, the official energy drink of World Extreme Cagefighting(r) (WEC)(r), announced the launch of two major national promotions in conjunction with WEC Featherweight Superstar Urijah Faber. “The California Kid,” as Faber is known to fans, is entering into his second year of endorsement with No Fear Energy and is […]
PLANO, Texas, Feb. 2 /PRNewswire-FirstCall/ — Just in time for the perfect Valentine’s Day toast, the 7UP brand is romancing consumers with its latest creation – Cherry 7UP Antioxidant. The pink-hued, crisp and refreshing beverage combines the delicious flavor of 7UP with a hint of cherry flavor and the bonus of antioxidant Vitamin E. “Cherry […]
SEATTLE and PURCHASE, N.Y., Jan. 22 /PRNewswire/ — Starbucks Doubleshot(R) Energy+Coffee beverages have become top performers in the ready-to-drink (RTD) energy coffee subcategory since launching in June 2008. Currently, the line represents three of the segment’s five best-selling SKUs.(1) Building upon this early success, the North American Coffee Partnership (NACP), a joint venture between Starbucks […]
