After announcing the closing of a $29 million Series B funding round on Thursday, performance energy drink brand A SHOC is looking to increase brand awareness and fuel its expansion with the support of its expanded athlete investor team, according to CEO Paul Nadel.
Performance energy drink brand A SHOC announced today it has closed a $29 million Series B funding round backed by existing investors and a roster of celebrity athletes.
Claiming that A Shoc is illegally copying its look and engaging in false advertising, Celsius Holdings, Inc., the maker of CELSIUS energy drinks, is taking the competing energy brand and its distribution partner Keurig Dr Pepper (KDP) to court.
Performance energy brand Adrenaline Shoc (A Shoc) is tapping into the natural space with this week’s announcement of A Shoc Accelerator, a new line of plant-based drinks featuring a “thermogenic blend” of functional ingredients. Accelerator is rolling out into select stores now and next month will add 7-Eleven stores nationwide.
