Brand News
Feb 10, 2026Last Updated Feb 10, 2026Lance Collins’ Accelerator Revs Back Up as Independent BrandOn its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of…
Apr 15, 2022Last Updated Apr 15, 2022A SHOC CEO: “New Blood” Powers $29M RaiseAfter announcing the closing of a $29 million Series B funding round on Thursday, performance energy drink brand A SHOC is looking to increase brand awareness…
Apr 14, 2022A SHOC Closes $29M Series B Funding RoundPerformance energy drink brand A SHOC announced today it has closed a $29 million Series B funding round backed by existing investors and a roster of celebrity…
Apr 21, 2021CELSIUS Sues A Shoc and KDP, Alleging Trade Dress InfringementClaiming that A Shoc is illegally copying its look and engaging in false advertising, Celsius Holdings, Inc., the maker of CELSIUS energy drinks, is taking the…
Feb 23, 2021Last Updated Feb 22, 2021A Shoc Launches Plant-Based ‘Accelerator’ LinePerformance energy brand Adrenaline Shoc (A Shoc) is tapping into the natural space with this week’s announcement of A Shoc Accelerator, a new line of…