by Basis

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Distribution Roundup: Teatulia Expands Tea Soda Line

Teatulia Expands Tea Soda Line; Mother Kombucha Adds 840 Publix Stores; Basis Adds Safeway in Colorado; Sol-ti SuperShots Line Goes Chainwide in Publix; Brooklyn Crafted Adds Extra Spicy Ginger Beer Cans in Sprouts; Phivida Launches Oki in Florida; Cirrus Expands in Southeast and Mid-Atlantic

Basis Adds 90 Premium Safeway Stores Across Colorado

Clean hydration beverage, Basis announced this week that it is adding 90 premium Safeway stores across Colorado, bringing the company's total grocery channel footprint to over 200 stores. 

Brand Profile: Basis Clean Hydration Preps Expansion

Two years after its launch, hydration beverage brand Basis has built a presence in its home market of Colorado. As it works to develop traction in natural channel retailers, the startup is now looking to break out of the Rocky Mountain region and make a play to disrupt the hydration space.