Brand News
Sep 4, 2025Last Updated Sep 5, 2025What’s Next for Flow’s Co-Packing Customers After Foreclosure?Flow Water was foreclosed on last month by two of its creditors. While that development would be bad news for any brand, the bigger question we’re asking is…
Nov 20, 2023Last Updated Nov 20, 2023BioSteel Finds New Owner Through Court-Supervised SaleAfter announcing it would drop its flailing sports drink brand BioSteel earlier this summer, Canopy Growth announced Friday it has found two buyers for the…
Nov 10, 2022Flow: Virginia Facility Sale Sets Company on “Path to Profitability”Flow Beverage Corp. CEO Nicholas Reichenbach said this week’s sale of the company’s Verona, Virginia production facility to sports drink maker BioSteel is…
Jul 7, 2022Last Updated Jul 7, 2022BioSteel Named Official Sports Hydration Drink of the NHLAfter racking up high-profile sponsorships with professional basketball and soccer teams and leagues, beverage maker BioSteel Sports Nutrition is hitting the…
Feb 14, 2022Last Updated Feb 15, 2022Distribution Roundup: Erewhon Invests in BARCODE, Biosteel CEO Talks ChannelsBARCODE, a functional hydration beverage brand founded by former NBA trainer Mubarak Malik, has closed a $2.2 million funding round with participation from…
Jan 31, 2022Last Updated Feb 1, 2022BioSteel Ramps Up U.S. Distribution, To Enter 15K LocationsUpstart sports drink brand BioSteel has announced a U.S. retail expansion that will see the brand enter nearly 15,000 new locations nationwide across grocery,…
Nov 10, 2021BioSteel Signs First Collegiate Athlete Brand Partner Azzi FuddSports nutrition brand BioSteel announced today it has signed University of Connecticut women’s basketball freshman Azzi Fudd as its newest brand ambassador…Oct 22, 2021Last Updated Oct 26, 2021BioSteel’s Fast Growth Draws Comparison to “Early Stage BodyArmor”One year after the launch of its RTD sports drink line, BioSteel is drawing comparisons to one the category’s major players — and not just because of its name.…
Aug 26, 2021Last Updated Aug 26, 2021Distribution Roundup: Recess-Breakthru Partnership Continues CBD Distribution WaveIn this weeks distribution roundup: Recess and Breakthru Beverage Group partnership continues CBD distribution wave, Mad Tasty now at Sprouts, blk. expands…
Oct 13, 2020BioSteel Taps Constellation Brands DSD Network For U.S. RTD LaunchAs athletic consumers look to cut sugars and artificial ingredients from their sports drink intake, BioSteel Sports Nutrition is aiming to compete head-on with…Oct 6, 2020Last Updated Oct 6, 2020BioSteel Adds Seven Athlete and Influencer PartnersBioSteel is doubling down on athlete and influencer partnerships as the company expands, announcing endorsement deals Tuesday with top sportscasters and…Feb 7, 2020BioSteel Named Official Sports Drink of the Brooklyn Nets and Barclays CenterBioSteel Sports Nutrition Inc. has been named The Official Sports Drink of the Brooklyn Nets and Barclays Center, the company’s first major partnership with a…