Bubly Sparkling Water

by PepsiCo

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Gatorade National Football Player of the Year: Max Browne

SAMMAMISH, Wash., Dec 18, 2012 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, recently announced Max Browne of Skyline High School (Sammamish, Wash.) as its 2012-13 Gatorade National Football Player of the Year. Browne, a two-time Gatorade Washington […]

PepsiCo Announces Addition of Sweetener to Diet Pepsi

The PepsiCo shuffle continues. After revealing a multi-million dollar marketing partnership with Beyonce and recent plans to “drinkify” snacks, the carbonated soft drink giant announced that it has added another sweetener to Diet Pepsi, according to the Associated Press.

Petition Calls for Gatorade to End Use of Controversial Ingredient

An new online petition is calling for PepsiCo to stop formulating its Gatorade line of sports drinks with brominated vegetable oil, an ingredient tied to flame retardant chemicals, according to The New York Times.

Aquafina and ‘Project Runway’ Introduce ‘Aquafina Pure Challenge’

PURCHASE, N.Y., Dec. 12, 2012 /PRNewswire/ — Aquafina and “Project Runway” announce today they have teamed up to launch the “Aquafina Pure Challenge,” a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design. “The Aquafina Pure Challenge” is inspired by Aquafina’s commitment to […]

PepsiCo Looks to “Drinkify” Snacks

Aiming to pump new life into its beverage division, PepsiCo is developing a range of snack-based drinks, according to The Financial Times. Speaking at Beverage Digest’s Future Smarts conference in New York yesterday, PepsiCo chairman and CEO Indra Nooyi said that the company has a “whole range of products… in the pipeline that are value-added products that can be snacks made into beverages.”

PepsiCo Taps Brett O’Brien as New Gatorade Chief for North America

PepsiCo has named Brett O’Brien, a 12-year veteran of the company, as senior vice president and general manager of Gatorade’s North American business, according to an internal memo obtained by The Chicago Tribune. O’Brien takes the reins of the number one selling sports drink brand following the departure of Sarah Robb O’Hagan, who left PepsiCo in August.

“THE X FACTOR Pepsi Challenge” Invites Fans To Help Shape Finalists’ Performances

Viewers Asked to Choose Songs, Offer Creative Input, as Finalists Get One Step Closer to the Grand Prize PURCHASE, N.Y., Nov. 29, 2012 /PRNewswire/ — Tonight, THE X FACTOR® unveils this season’s version of the “Pepsi Challenge,” allowing the fans to influence the competition like never before.  Viewers will be able to virtually join the judges […]

PepsiCo Declares Quarterly Dividend

PURCHASE, N.Y., Nov. 27, 2012 /PRNewswire/ — The Board of Directors of PepsiCo, Inc. (NYSE: PEP) has declared a quarterly dividend of $0.5375 per share of PepsiCo common stock.  The dividend is payable January 2, 2013, to shareholders of record on December 7, 2012.  This quarterly dividend is a 4 percent increase versus the comparable year-earlier period. […]

America’s Beverage Industry Launches Public Space Recycling Program

WASHINGTON, Nov. 15, 2012 /PRNewswire-USNewswire/ — This year, the American Beverage Association is honoring America Recycles Day by supporting a pilot project called “Recycle on the Go” in Palm Beach County, Florida, to increase the amount of recycled cans and bottles and decrease the amount of personal waste. As a founding sponsor of America Recycles […]

SodaStream CEO: Big Two Will Do Anything To Protect Antiquated Business Model

Trading the traditional stoicism of a chief executive for a fiery tongue, SodaStream CEO Daniel Birnbaum bashed the business models of The Coca-Cola Co., Inc. and PepsiCo, Inc. in a Wall Street Journal interview published on Tuesday. “I think it is criminal that the industry, led by two big companies, will do anything to protect their antiquated business model,” Birnbaum told the Journal.

PepsiCo Names Alan Hoffman Senior Vice President, Global Public Policy and Government Affairs

PURCHASE, N.Y., Nov. 14, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today announced that Alan Hoffman has joined the company as senior vice president, global public policy and government affairs, effective Nov. 26. In this role, he will lead PepsiCo’s public policy and government affairs activities worldwide. Hoffman most recently served as Deputy Chief of […]

Pepsi Calls Audible: 1D To “Suit Up” In Football Pads

“Live For Now” Campaign Featuring One Direction and NFL Quarterback Drew Brees has New Twist PURCHASE, N.Y., Nov. 8, 2012 /PRNewswire/ — Pepsi will reveal a surprise ending to their current “Live For Now” television commercial featuring chart-topping pop stars One Direction and NFL Quarterback Drew Brees. The new creative offers a twist-ending featuring the […]

Pepsi to Add Pop to THE X FACTOR Grand Prize

Pepsi Prize Enhancement Will Feature Show’s Winner in a Pepsi Commercial on Music’s Biggest Night®, the 55th Annual GRAMMY Awards® PURCHASE, N.Y., Nov. 1, 2012 /PRNewswire/ — Pepsi announced an unprecedented addition to THE X FACTOR’s® Grand Prize package. In addition to a previously announced $5 Million recording contract with Syco Entertainment/Sony Music Entertainment, provided […]

PepsiCo and Suntory Agree to Form Strategic Beverage Alliance in Vietnam

Expected to further build on PepsiCo’s position in Vietnam; Enables Suntory to enter a priority growth market Will extend successful global relationship between Suntory and PepsiCo PURCHASE, N.Y. and OSAKA, Japan, Oct. 22, 2012 /PRNewswire/ –– PepsiCo, Inc. (NYSE: PEP), one of the world’s largest food and beverage companies, and Suntory Holdings Limited (Suntory), a […]


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