
Squeezing All They Can: Juice Companies Search For Efficiency And Growth
Juice brands are offsetting category challenges with new marketing approaches, refreshed product designs or acquisitions to increase revenue.
Juice brands are offsetting category challenges with new marketing approaches, refreshed product designs or acquisitions to increase revenue.
With the long-term goal of further U.S. expansion firmly in its sights, the Sterling, Virginia-based cold-pressed juice company, which specializes in the tropical fruits and flavors of founder Luis Solis’s native Dominican Republic, has raised $2 million from a group of investors to build a new production and co-packing facility in the Dominican Republic which is set to go online this fall.