Coca-Cola will receive prominent brand exposure and product placement at concession stands throughout U.S. Cellular Field—providing game spectators with refreshing soft drinks, water and tea.
Coca-Cola has been a partner of the Braves since the team’s move to Atlanta in 1966.
The complete list of lyrics featured on packaging will be available at www.ShareaCoke.combeginning April 18.
As for how the brands will leverage its relationship with Coca-Cola, Jeremy Faa, senior vice president and general manager for craft beverages at Coca-Cola North America, said that while operating independently, the company will “tap into Coca-Cola in terms of synergies, supply chain innovation and key account relationships.”
The sleek 16.9 fl oz bottles have just 30-40 calories per package with a suggested retail price of $1.29.
Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company said, “Looking forward to 2016, we remain committed to achieving underlying performance in line with our long-term growth model and delivering long-term, sustainable value to our system and shareowners.”
The Company has also entered into a non-binding letter of intent to refranchise Company-owned bottling operations in China to existing partners China Foods Limited, part of COFCO Limited, and Swire Beverage Holdings Limited, building on other recent global refranchising initiatives in Europe and Africa.
Coca-Cola worked with Wieden + Kennedy (in Portland, Ore.) and Disney to create “Coke Mini.”
As a longtime friend of Coca-Cola, Gibson got his first break when he serenaded fans with the “Always Coca-Cola” theme song over twenty years ago in the famous 1995 Coca-Cola commercial.
Coca-Cola gathered global creative minds from 10 different agencies to begin the development process, and ultimately the 10 Television Commercials created for the campaign were produced by the following 4: Mercado-McCann, Sra. Rushmore, Santo, and Oglivy & Mather New York.
Mello Yello’s new look is rolling into markets across the country and appears on all Mello Yello and Mello Yello Zero bottles and cans.
The contribution, supported by The Coca-Cola Foundation, Coca-Cola Bottling Company United, Inc. and Coca-Cola Beverages Florida, will fund the expansion and delivery of Operation HOPE’s nationally-acclaimed financial literacy, career training and entrepreneurship programs.
Coca-Cola commercial spots will air during the USA broadcast and on WWE Network, and WWE will develop behind-the-scenes content with WWE Superstars and Divas for its global digital and social media platforms.
The launch of Frozen Frozen SURGE will be supported by a digital video and social media campaign starring 1990s icon Pauly Shore.
