ATLANTA (April 5, 2016) – The Atlanta Braves today announced a multi-year agreement with The Coca-Cola Company, extending one of the longest partnerships in the franchise’s history and ensuring the iconic brand will have a prominent place at SunTrust Park and The Battery Atlanta, the multi-use development next to the new ballpark. Coca-Cola has been a partner of the Braves since the team’s move to Atlanta in 1966.
The development recreates the historic Roxy Theatre, which will be located at The Battery Atlanta. Working with Live Nation, the Braves have brought back the legendary music venue, which now will be known as The Coca-Cola Roxy Theatre.
Coca-Cola will remain the exclusive non-alcoholic beverage partner of the Braves and feature in-park activation of the Red Porch, a seating section in left field that will be beneath a large sign bearing the iconic Coca-Cola spencerian script logo. Each fan sitting in this section will receive a complimentary 20-ounce Coca-Cola beverage with their ticket.
Additionally, Coca-Cola will host three promotional nights each season at SunTrust Park.
“SunTrust Park and The Battery Atlanta will change the way you experience a baseball game, and this new partnership with Coca-Cola gives us yet another avenue to make a meaningful impact for our fans,” said Derek Schiller, Braves executive vice president of sales and marketing. “Thanks to our friends at Coca-Cola, we’ll be able to breathe new life into one of the most storied music venues in the Southeast and bring some of the best musical acts in the world right into the heart of Braves Country. Coca-Cola has been a dedicated partner of the Braves for 50 years, and we’re thrilled to be able to work with them as we embark on the next chapter of our shared story.”
“When you think of Atlanta, two things that come to mind are Coca-Cola and the Braves. We are thrilled to continue our longstanding partnership with our hometown team, the Atlanta Braves,” said Sandy Douglas, President, Coca-Cola North America. “This partnership will help provide baseball fans opportunities to create special moments at the new SunTrust Park and The Battery Atlanta while enjoying refreshing Coca-Cola beverages.”
The original Roxy was a movie theater located on Peachtree Street in Downtown Atlanta that was demolished in the early 1970s. It was relocated to Buckhead and named The Coca-Cola Roxy Theatre, establishing itself as one of the premier live music venues in the Southeast, before closing in 2010.
About SunTrust Park and The Battery Atlanta
SunTrust Park, the new 41,500-seat home of the Atlanta Braves, is being developed by the organization in partnership with the Cobb-Marietta Coliseum and Exhibit Hall Authority and will be completed by Opening Day 2017. Located in Atlanta at the intersection of I-75 and I-285 in the bustling Cumberland CID, SunTrust Park will flow directly into The Battery Atlanta, a 1.5 million square foot mixed-use development, featuring boutique shopping, chef-driven restaurants, an Omni Hotel, The Coca-Cola Roxy Theatre, 550 residences and One Ballpark Center, Comcast’s regional office headquarters. Powered by Comcast’s all-fiber network and delivering multi-terabit capabilities, SunTrust Park and The Battery Atlanta will have the highest-capacity network serving any stadium and mixed-use development in the nation. The Battery Atlanta is being privately developed by the Braves along with retail partner Fuqua Development, office developer Pope & Land Enterprises and Pollack Shores Real Estate. Visitors can get a sneak peek of SunTrust Park and The Battery Atlanta at www.braves.com/SunTrustPark or www.batteryatl.com.
About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, POWERADE®, Minute Maid®, Simply®, Georgia® and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at coca-colacompany.com, follow us on Twitter at @CocaColaCo, visit our blog, Coca-Cola Unbottled, at coca-colablog.com or find us on LinkedIn at linkedin.com/company/the-coca-cola-company.