Coconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring co-owner and retired NBA Hall of Famer Charles Barkley.
While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.
Coconut water-based hydration beverage Coco5 is pushing deeper into retail across the country, expanding with chains like Target, CVS and several convenience stores; Also, Premium coconut water brand Once Upon a Coconut is growing out its DSD network and Startup energy drink brand KEY goes chainwide in Sprouts.
OWYN Names Mark Olivieri President; Sweet Reasons Brings On Industry Vets; American Beverage Association Announces New Board Members; New Age Names Julie Garlikov as CMO; Rob Paladino Joins Sol-ti as President; David Kroll Exits COCO5
