May 26, 2026Last Updated May 29, 2026Looming THC Ban Has Retailers, Brands Searching For Alternative BuzzesHemp beverage retailers and non-alc brands are preparing to pivot into non-THC alternatives as the November ban looms.
Dec 22, 2025Last Updated Jan 9, 2026Beyond the Shelf, Farmers Fear Hemp RegulationsThe uncertainty surrounding the future cannabis regulations could impact the amount of hemp farmers plant in the coming year.
Oct 24, 2025New Products: C4’s Cereal Killer, Red Bull Goes Gridiron and MALK Brings Back NogIt’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent…
Sep 10, 2025Marketing: Charles Barkley Takes Center Court with Coco5; C4 and RECOVER 180 Tap NFL StarsCoconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring…
Sep 10, 2025Last Updated Sep 12, 2025Texas Gov. Signs Executive Order to Create Legal Hemp FrameworkTexas governor Greg Abbott has signed an executive order mandating age restrictions on the sale of hemp-derived THC products, roughly three months after he…
