Official Brand Overview
crude: [krood] adj. Unrefined or natural. These are the words that define CRUDE. This is a simple definition turned philosophy, with an ever-growing need for clarity and simplicity in the food we consume. The words "healthy", "natural", "clean" and "pure" are sometimes deceiving. They can simply hide the truth behind foods that are full of added sugar, processed chemicals, preservatives, or that have the nutrients cooked right out of them. We know that it's time to change the food paradigm back to the way it was always intended. It's time to bring power back to the industry's suggestive and at times, false wording. We fulfill the promise of keeping our juices crude throughout our entire production process by utilizing the methods cold-pressing and high-pressure pascalization on only the earth's freshest ingredients.