by Russell Simmons Beverage Company

This brand is no longer available

Official Brand Overview

What sets DEFCON3 apart from the rest? What makes it Unique? DEFCON3 will be positioned as a Lifestyle Drink, one which reflects the diversity, cutting-edge, trend-setting Urban Community. DEFCON3 will embrace the community and hip-hop lifestyle in which other energy drinks fail to identify with and have not created a loyal consumer of. DEFCON3 will be uniquely identified with and supported by the heritage and culture of the Godfather of Hip-Hop, Russell Simmons. interviews Russell Simmons