by Russell Simmons Beverage Company
This brand is no longer available
Official Brand Overview
What sets DEFCON3 apart from the rest? What makes it Unique?
DEFCON3 will be positioned as a Lifestyle Drink, one which reflects the diversity, cutting-edge, trend-setting Urban Community.
DEFCON3 will embrace the community and hip-hop lifestyle in which other energy drinks fail to identify with and have not created a loyal consumer of.
DEFCON3 will be uniquely identified with and supported by the heritage and culture of the Godfather of Hip-Hop, Russell Simmons.
BevNET.com interviews Russell Simmons