DEFY

DEFY is a Black-owned, woman-owned, and veteran-owned performance wellness company focused on helping athletes and active consumers reach their full potential with its DEFY Performance System: BOOST, HYDRATE, and RECOVER. Founded in 2019, DEFY became the world's first mainstream research-backed CBD brand built specifically for athletes to aid in training and recovery. Since then, DEFY has expanded its offerings to include non-CBD performance beverages and has partnered with local and national non-profit organizations to donate a portion of its proceeds from every sale to underserved and minority communities.