Brand News
Sep 13, 2024Last Updated Sep 13, 2024Working It Out: Will THC Infused Sports Drinks Improve Category Performance?After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the…
Apr 17, 2023Last Updated Sep 14, 2023Distribution Roundup: Lemon Perfect Hits Target, Cann In NY StateLemon Perfect is moving into nearly 500 Target stores, cannabis beverage brand Cann is now available in New York state and Bored Cow makes its national retail…
Feb 4, 2021Last Updated Feb 4, 2021DEFY Focuses on Charity with Alkaline Water LaunchDEFY, the CBD sports drink brand co-founded by NFL Hall of Famer Terrell Davis, announced this week it will launch its first non-CBD infused product line with…
Oct 12, 2020Trendspotting: CBD Sports BeveragesSitting at the intersection of two consistently growing beverage categories, the addition of CBD to sports drinks has emerged as a rising trend over the past…
Jul 7, 2020Last Updated Jul 7, 2020In the Courtroom: Defy Claims Trademark Infringement in LawsuitColorado-based CBD drink maker Defy LLC filed a lawsuit last month against Tennessee-based hydration beverage brand Defiance Fuel, claiming the latter company…