Fairlife

The soda giant reported a 1% increase in operating revenue against a 1% drop in volume and a 6% bump in pricing during the quarter.

Coca-Cola-owned dairy brand Fairlife is once again under fire from animal rights group Animal Recovery Mission (ARM), this time regarding claims that is continuing to source its milk from farms rife with cattle abuse, a connection which both Coke and the farms’ owner denies.

Core Power has announced Strawberry as the latest delicious flavor to join its growing collection of ready-to-drink high protein shakes in the Core Power Elite® line, which already includes Chocolate and Vanilla flavors.

Fairlife, LLC has debuted fairlife creamers, its latest line of premium products made with ultra-filtered milk. Best known for creating fairlife ultra-filtered milk, an innovative beverage that helped to usher in a new era of value-added ultra-filtered dairy products with more nutrition, fairlife is now extending its dairy credentials into creamers.

The Coca-Cola Company has acquired the remaining stake in dairy producer Fairlife LLC, the company announced on January 3. The soda giant had been a minority investor in Chicago-based Fairlife since 2012, holding a 42.5% stake in the brand through a joint venture partnership with Select Dairy Producers.

The video released by Animal Recovery Mission this week showed repeated acts of animal cruelty by workers at Fair Oaks Farm, including beating, kicking, and tossing newborn calves. The footage is sourced from a four-month undercover investigation conducted between August and November 2018.

Fairlife is heading west as construction is set to begin this year on a new 300,000-square-foot production facility in Goodyear, Ariz. The brand anticipates the $200 million facility will be online by the second half of 2020.