Last week, BevNET Live Summer ’13 turned New York City’s Metropolitan Pavilion into a networking and educational mecca for nearly 600 beverage entrepreneurs, suppliers, retailers, distributors. Below are five photo galleries from the event, each showcasing the range of premium content and opportunities offered to attendees of BevNET Live.
ATLANTA — Ahh, it’s summertime. Coca-Cola and BET Networks are heating up the season for talented teens by offering an exclusive opportunity to perform with young hip-hop star Diggy on the No. 1 video countdown show on TV. For the fifth year, Coca-Cola will be the exclusive on-air and digital sponsor of BET Network’s highly popular […]
Yes, BevNET Live offers attendees the opportunity to learn from and network with some of the most knowledgeable and successful professionals in the beverage industry. But did you know that the event will also offer access to best-in-class sponsors, suppliers, and vendors who are prepared to introduce show attendees to high-quality innovations?
BevNET Expo Facts mid-event expo held for 2 hours on day 1 of the two day event Winter 2013 Expo date: December 9th Exhibits range in size from 10×10 to smaller table-top displays. Typically 30-40 exhibitors Approximately 500 attendees, including beverage companies, distributors, investors, and suppliers no concurrent programming $3,250 per exhibit, $750 per exhibitor […]
ATLANTA — Extraordinary style isn’t limited to high-fashion runways or design studios. Look around any office, college campus or city block and you’ll see people with a passion for fashion and an eye for design getting creative and having fun with their individual style. To celebrate the spirit of independent stylists and fashionistas everywhere, Diet Coke is […]
ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announces four global business commitments to further contribute to healthier, happier, and more active communities. These commitments, which apply to the more than 200 countries where we do business, are to: 1) Offer low- or no- calorie beverage options in every market 2) Provide transparent nutrition information, featuring calories on the front […]
In Celebration, Carrier Launches Sweepstakes to Give Away a Year of Free Travel and vitaminwater! DALLAS, May 1, 2013 /PRNewswire/ — Southwest Airlines (NYSE: LUV) announced today the addition ofvitaminwater as a new premium drink option onboard! Customers now have the option to purchase vitaminwater for $3 on all of the carrier’s flights. To celebrate the new partnership, Southwest today launched a sweepstakes […]
In its first major step to divest from company-owned bottling operations, The Coca-Cola Co., Inc. today announced that it will sell some of its distribution rights to five independent bottlers. While details of the agreements have not yet been finalized, Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Co., hailed the plan as one that would accelerate “the transformation of our U.S. system in ways that will establish a clear path to achieve our 2020 Vision.”
Swift’s new hit single “22” serves as centerpiece in first spot ATLANTA–(BUSINESS WIRE)–As a musician and songwriter, Taylor Swift holds nothing back. From her personal, intimate song lyrics to her jaw-dropping melodies, her music inspires millions around the globe. Diet Coke celebrates this tireless passion and Swift’s artistic excellence in its first commercial featuring the […]
The Cooking Channel star shares authentic Mexican recipes and party tips that will bring families and friends together this holiday ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company and Ingrid Hoffmann are coming together to provide families with simple recipes and fun party ideas to celebrate this Cinco de Mayo. Inspired by her new book “Latin D’Lite” and Coca-Cola’s […]
Coke Zero and POWERADE Take Center Court in NCAA March Madness® ATLANTA–(BUSINESS WIRE)–Coca-Cola is ensuring college basketball fans experience a full court press of entertainment during the 2013 NCAA® Men’s Final Four® weekend. By merging the power of sports, music and entertainment, Coca-Cola will be hosting larger-than-life events for fans of all ages to experience during the […]
The Coca-Cola Co. Inc. announced yesterday that it has signed pop country singer Taylor Swift to a long-term endorsement deal for its Diet Coke brand. The deal will make Swift the centerpiece of Diet Coke’s “Stay Extraordinary” campaign and “will be integrated into all key marketing efforts for the brand,” including TV, print and digital advertising, according to the company.
Coca-Cola campaign taps local celebrities to raise awareness and support the world-class sporting event ATLANTA–(BUSINESS WIRE)–Let the games begin! On January 29, Special Olympics 2013 World Winter Games will be underway in PyeongChang, Republic of Korea. In support of the Games, The Coca-Cola Company is activating a fully integrated marketing campaign to help raise awareness […]
In response to growing concerns about rising rates of obesity in the U.S., the Coca-Cola Co., Inc. has produced a two-minute video advertisement, that “encourages everyone to be mindful that all calories count in managing your weight, including those in Coca-Cola products and in all foods and beverages,” according to a statement released today by the company.
