Even during the most hectic days, it’s important to find a few stolen moments for ourselves. That’s why the makers of fruitwater® are launching a new campaign with brand spokesperson and partner, Christina Applegate, that encourages people to do just that.
Whether it’s stocking up at the grocery store for the tailgate party, singing fight songs at the Friday night pep rally or painting can’t-miss signs to hold in the crowd, football fans enjoy every moment of the weekly countdown to zero.
The company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. — but only at The Fresh Market.
Fanta is debuting a new Vine-based U.S. digital and social campaign, giving teens their own stage to create an original interactive comedy series created by teens, for teens – “Fanta For The Funny.”
A long-discussed investment took place this afternoon when Coke bought 16.7 percent of Monster for a $2.15 billion payout.
vitaminwater® and The FADER have partnered once again to present #uncapped, a series of concerts dedicated to supporting emerging musical talent and hydrating the hustle of today’s breakthrough artists.
It’s time to show off treasures from your own picking expeditions. This summer, Mello Yello is helping America’s favorite pickers uncover handpicked antiques and collectibles across the nation.
ATLANTA — The Coca-Cola Company (NYSE: KO): Second Quarter and Year-to-Date 2014 Highlights Global unit case volume grew 3% in the quarter and 2% year to date. Coca-Cola International volume grew 3% in the quarter while North America volume was even. Sparkling volume and brand Coca-Cola volume accelerated in North America, Eurasia and Africa, Europe and […]
32 countries are represented by their national soccer team in the 2014 FIFA World CupTM, yet today, the faces of soccer fans from 207 countries made it onto the pitch at Arena de Sao Paulo.
For the first time in the U.S., Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on 20-ounce bottles for 250 of the nation’s most popular names among teens and Millennials.
To date, Coca-Cola has replenished an estimated 108.5 billion liters of water back to communities and nature through 509 community water projects in more than 100 countries.
A United States Congresswoman, the North Carolina Senate Leader and a military hero will lead race fans in the commencement of the nation’s largest Memorial Weekend celebration as they serve as race officials for the 2014 Coca-Cola 600.
Through the Sprite 6 Mix by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur and a civic leader with a tailor-made educational experience.
In a move that ties Coke’s Venturing and Emerging Brands group tightly to one of its most valuable service providers, the brand incubation unit today purchased a minority stake in L.A. Libations, which has handled much of the go-to-market and channel expansion strategies for many of VEB’s products.
