Mountain Dew® celebrates the release of Call of Duty®: Modern Warfare® 3 and Mega XP Walmart exclusive with Mega Fan Experience Giveaway PURCHASE, N.Y., Nov. 7, 2011 /PRNewswire/ — In celebration of the launch of Call of Duty®: Modern Warfare® 3, and Mega XP packaging available exclusively at Walmart, Mountain Dew® (DEW) today announced a […]
NEW YORK, Nov. 8, 2011 /PRNewswire/ — Staying true to a tradition of supporting up-and-coming artists and life being different on the mountain, Mountain Dew® announces a new partnership with the one and only Mac Miller. With his hotly anticipated debut Blue Slide Park out today, Mountain Dew is pleased to present Mac’s first headlining […]
Up To $250,000 To Be Donated To Feeding America From Every Pepsi Purchase PURCHASE, N.Y., Oct. 24, 2011 /PRNewswire/ — Pepsi has partnered with 7-Eleven, Inc.’s convenience stores nationwide to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going […]
MarketsandMarkets has projected the global sports and energy drinks market to reach $52 billion by 2016 in a new report. The report states that sales of sport and energy drinks surpassed $40 billion in 2010 and estimates that the category would grow at a compound annual growth rate of three percent each year. While North […]
Complaint Accompanied by New Report Identifying “Problematic Practices” used by Digital Food and Beverage Marketers WASHINGTON, Oct. 19, 2011 /PRNewswire-USNewswire/ — Consumer and privacy organizations filed a complaint with the Federal Trade Commission (FTC) today, calling on the agency to investigate and bring an action against PepsiCo and its subsidiary Frito-Lay for “engaging in deceptive […]
Proprietary Digital Platforms to Enhance TV Experience, Beginning with THE X FACTOR on FOX. Pepsi Sound Off Community Members to be Featured in Pepsi Creative to Air on THE X FACTOR. PURCHASE, N.Y. Oct. 19, 2011 /PRNewswire/ — Pepsi today unveiled two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will […]
Company moves from glass to Rexam 12 oz. SLEEK® cans CHICAGO, Sept. 29, 2011 /PRNewswire/ — A great tasting, healthy beverage is now available in an impressive new package. Noah’s Sparkling Spring Water has expanded – adding three new flavors – and re-launched in Rexam 12 oz. SLEEK® cans. Noah’s Sparkling Spring Water comes from […]
Partnership will accelerate agriculture development in rural China PURCHASE, N.Y., Sept. 19, 2011 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today announced that it has signed a Memorandum of Understanding with the Ministry of Agriculture of the People’s Republic of China to promote sustainable agriculture projects and accelerate the development of the Chinese countryside. As part […]
Pepsi to Give Away a Trip Each Day to Los Angeles to Attend THE X FACTOR Live Taping; Participating Consumers Also Receive Exclusive THE X FACTOR Videos via Their Mobile Devices PURCHASE, N.Y., Sept. 19, 2011 /PRNewswire/ — Pepsi, the premier partner of THE X FACTOR, announced today that it has launched a nationwide retail […]
Agreement Highlights New Opportunities for Athletes, Fans and Products PURCHASE, N.Y. and NEW YORK, Sept. 6, 2011 /PRNewswire/ — PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012. The new agreement builds on the organizations’ 28-year […]
Brands partner to create new shoe and provide fans a chance to win the ultimate MMA experience with Urijah Faber PURCHASE, N.Y., Sept. 1, 2011 /PRNewswire/ — Ever wonder what it’s like to step into the cage? AMP Energy and K-Swiss are giving fans a shot at the ultimate MMA experience – a VIP trip […]
Mountain Dew joins forces with Call of Duty: Modern Warfare 3 to reward players when they purchase Mountain Dew products PURCHASE, N.Y., Aug. 24, 2011 /PRNewswire/ — Mountain Dew (DEW) and Activision Publishing’s (Nasdaq: ATVI) Call of Duty® are joining forces this fall to deliver a first-of-its-kind promotion – “Rank Up Your Game with Double […]
Employees from Wal-Mart, Sam’s Club and Vanguard Join to Support Families In Need DETROIT, Aug. 24, 2011 /PRNewswire/ –– Feed The Children and PepsiCo today partnered to deliver ten semi tractor-trailers full of food and essentials to help 2,000 families in Detroit. This was the second year the two organizations have joined together at Second […]
Celebrity autographed doghouse signed by Propel® Zero Spokesperson Cindy Crawford, Actress Brooke Shields, Dancing with the Stars’ Maksim Chmerkovskiy and Model Joanna Krupa Hits eBay PURCHASE, N.Y., Aug. 23, 2011 /PRNewswire/ — Propel® Zero is donating a doghouse signed by spokesperson Cindy Crawford and her celebrity friends which will be auctioned on eBay, beginning on […]
