@@img1Las Vegas, NV – (November 2005) – Retailers will be happy to amp their profits in 2006 with new the Mountain Dew AMP “Tall Boy” package. This 16 oz. version of the popular Mountain Dew AMP energy drink simply offers AMP fans more of what they love – the great AMP citrus taste. @@img2 “Recent […]
@@img1St. Louis, Mo. – October, 2005 – Propel® Fitness Water will build on its continued success as the enhanced water category leader with the introduction of the first national enhanced water to be considered a good source of calcium per serving (10% DRI per eight ounce serving). Propel Calcium®, which was officially introduced this week […]
@@img1PURCHASE, N.Y. – October 19, 2005 – Mountain Dew will bridge the gap between energy drinks and soda with the launch of MDX. Pioneering a new category of “energy sodas,” MDX features the familiar citrus flavor of Mountain Dew, but is fueled by a “power pack” of ingredients including Ginseng, Guarana, Taurine, and D-Ribose, helping […]
@@img1PURCHASE, N.Y. – Look out for the sour bite! Pepsi-Cola North America announced that it will launch Mountain Dew Pitch Black II for a ten-week period from now until November. It’s Mountain Dew with a blast of black grape, a cool metallic silver label, and a brand name that consumers love. It’s just like last […]
PURCHASE, N.Y — Pepsi-Cola North America, The Pepsi Bottling Group, PepsiAmericas, Pepsi Bottling Ventures and other leading members of Pepsi’s bottling system today announced their support of the American Beverage Association’s new school vending policy. The Pepsi system will work closely with parents, community leaders and school officials to achieve the following objectives: – Provide […]
@@img1PURCHASE, N.Y. – There’s a new addition to PepsiCo’s non-carbonated beverage portfolio – a line of flavored milk beverages called Quaker Milk Chillers. They’re made with 2% reduced-fat milk and fortified with calcium and seven essential vitamins. Available in three flavors – chocolate, strawberry and vanilla – Quaker Milk Chillers will hit stores in the […]
@@img2DALLAS, TX, – 7-Eleven, Inc. (NYSE: SE) and Pepsi take a leap of faith this month to “Unleash their FrawgT” on an unsuspecting America. Targeted to teens and 20-somethings, Frawg is a new apple-flavored, caffeinated soda available exclusively at 7-Eleven® as a Slurpee® and a Big Gulp® fountain drink. Culminating two years of focused product […]
Famed astronaut Buzz Aldrin announced today that the next time you reach UP for a can of Diet 7UP, newly reformulated with SPLENDA(R) Brand Sweetener, you could be reaching for the stars. In partnership with the X PRIZE Foundation, creators of the $10 million ANSARI X PRIZE, the Diet 7UP Free Ticket to Space sweepstakes […]
MAKE A CRISP AND REFRESHING DEBUT “The Force” will be with the new flavored colas in-store while the “Lime Guys” hit the airwaves PURCHASE, N.Y., May 3 – The crisp and refreshing taste of lime comes alive in Pepsi Lime and Diet Pepsi Lime, a pair of colas now making their national debut. Pepsi Lime […]
Reformulated soft drink features dynamic new package graphics, great taste and still only one calorie PURCHASE, N.Y. – March 21, 2005 – Pick up a Pepsi ONE can this spring and the new striking black and silver graphics won’t be all that gets your attention. Pepsi-Cola North America today announced that it will add SPLENDA(r) […]
PURCHASE, N.Y. – March 7, 2005 – Pepsi-Cola North America today announced a new addition to its portfolio of Dole 100% juices – Ruby Red Grapefruit – as well as a new line of 50% juice beverages called Dole Lights. The products will begin hitting store shelves nationwide this month. Dole Ruby Red Grapefruit, newly […]
@@img1Nation’s Number One Water Brand Launches Two New Product Lines – Aquafina Sparkling and FlavorSplash PURCHASE, N.Y. – January 24, 2005 – The makers of Aquafina are introducing two new beverages for people who are seeking variety but also want sensible refreshment. Aquafina Sparkling – a carbonated version of Aquafina – and FlavorSplash – a […]
@@img1SoBe “Tsunami”, which is a product that was designed using a surfing theme, has recently come into the spotlight because of the tragic events in Southeast Asia. When asked whether the product was being discontinued, SoBe provided us with an official response from PepsiCo: “The overwhelming and tragic devastation caused by tsunamis in Southeast Asia […]
(Note: This article also ran in the January/February issue of Beverage Spectrum Magazine) Two thousand and four was an interesting year for the soft-drink industry. Low-carb diets, energy drinks, consolidation and rising material costs were some of the major themes of the year. At BevNET.com, we saw more than 300 new products in 2004, ranging […]
