Good Karma

Trek One Capital is expanding its holdings in plant-based CPG with a pair of acquisitions: flax milk brand Good Karma Foods and protein bar maker No Cow.

Good Karma Foods has named Mike Murray as its new CEO as the plant-based dairy alternative producer prepares to close a new financing round led by Valor Siren Ventures (VSV) and Loft Growth Partners.

Nearly a year after being formally separated from Dean Foods, plant-based food and beverage company Good Karma is beginning a new chapter. The Colorado-based company announced today a brand refresh accompanied by the launch of a new line of refrigerated plant-based milks and a direct-to-consumer ecommerce platform.

As the assets of dairy conglomerate Dean Foods continued to be divided up following the company’s bankruptcy filing, plant-based dairy brand Good Karma announced today that it has repurchased the majority of the company once owned by Dean and also closed a “significant” amount of capital through new strategic partners.

As dairy alternatives continue to rise new brands are rapidly entering the space, bringing with them disruptive innovations and unique platform propositions. But an influx also means brands have to work harder to differentiate and protect their corner of the grocery shelf. So the question becomes: how do you build the platform?