Daily Briefing (Insiders Only): Big Weed Bets on Bevs
If beverage entrepreneurs somehow thought the THC drink business would be more “chill” than the non-infused side, they might soon learn a hard lesson.
Happy Flower
by Tilray Brands Inc.
Tilray Revamps U.S. THC Drinks With Higher Dosage Options
The cannabis and beer company this morning announced the introduction of new 10 mg THC versions from its Fizzy Jane’s and Happy Flower brands through its Tilray Wellness division, available exclusively in the U.S.
Tilray CEO on Why He Believes in Bev-Alc, Intoxicating Hemp’s Potential
Tilray Brands chairman and CEO Irwin Simon doesn’t believe the narrative that drinkers – including the youngest legal-drinking-age consumers – are giving up alcohol.
Beer Run: Can THC Brands Find Safety in Three-Tier System?
Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.