The cannabis and beer company this morning announced the introduction of new 10 mg THC versions from its Fizzy Jane’s and Happy Flower brands through its Tilray Wellness division, available exclusively in the U.S.
Tilray Brands chairman and CEO Irwin Simon doesn’t believe the narrative that drinkers – including the youngest legal-drinking-age consumers – are giving up alcohol.
Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.
