Hint Water: Peppermint

Hint's entry into the peppermint water category -- if there is such a thing -- is a pretty good one. The peppermint flavor is mellow but cool, and provides just the right amount of flavor to engage the consumer without taking away from the fact that the primary focus of this product is the water itself. The packaging is clean, but the choice of white text and very small black text make this product somewhat difficult to read from a distance. Hint's sport cap will be a plus for some, but this may potentially limit it's up-market potential -- which won't matter if this isn't part of Hint's plan. Overall, this is a very well done flavor from Hint -- it's definitely our favorite flavor so far.