Apr 10, 2026Last Updated Apr 10, 2026Profile: Charm Tonic Puts Gen Z Lens on “Social Wellness”A pair of young entrepreneurs in Minnesota have launched Charm Social Tonic, an adaptogen-powered mocktail that’s gone from a university class project to…
Mar 24, 2026Last Updated Apr 3, 2026Distribution: Hiyo Goes National with TargetNon-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.
Jan 9, 2026Last Updated Jan 9, 2026Distribution: Target Touts ‘Largest Ever’ Wellness Expansion with Revamped CPG SetHealth is always at the top of mind during New Year’s resolutions. But this year, Target seems to be taking those resolutions to heart by going bigger than…
Dec 1, 2025Last Updated Dec 11, 2025Hiyo Lands Investment, Multi-Year Partnership with Live NationNon-alcoholic social tonic maker Hiyo is the latest beverage maker to align with concert promotion giant Live Nation, which has similarly backed brands like…
Aug 19, 2025Last Updated Aug 19, 2025New Adult Non-Alc Entries Challenging Top Brands; Pressure On Price IncreasesThe adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices…
Jul 25, 2025Last Updated Jul 25, 2025New Products: Lucky Bets on Black, Magic Cactus Does CherryThis week’s gallery features a first look at Pepsi Prebiotic, the first release from Lucky Energy’s Black Label Collection, a fan-demanded flavor from Magic…
Apr 11, 2025Last Updated Apr 15, 2025New Products: ITO EN Gets with Ohtani and Poppi’s Alpine ExtensionThe weather is warming up and innovation is heating up. This week’s new products feature a bevy of coffee innovations from Bones, Pop & Bottle, Community…Jan 23, 2025Last Updated Jan 24, 2025Riding The RTD Wave: Hiyo Secures Nearly $20M In FundingLos Angeles-based adult non-alc brand Hiyo has announced a new $19 million investment which included Series A funds, prior convertibles and a…
Jan 3, 2025Last Updated Jan 3, 2025Embracing The Buzz: Adult Non-Alc’s EvolutionThe adult non-alcoholic (ANA) beverage category has been driven recently by demand for functional options intentionally crafted to have an effect and…
Aug 5, 2024Last Updated Aug 5, 2024Sober Festival Goers Seeing New NA OptionsThe functional and THC beverage categories are seizing the opportunity at live music festivals to build brand awareness and recontextualize the overall…
Apr 14, 2023Last Updated Apr 17, 2023“A Lot of Fun is Being Had”: How Coachella Is Embracing Non-AlcCoachella Music Festival has for the first time partnered with a non-alcoholic retailer, The New Bar, to offer zero-proof cocktails and ready-to-drink (RTD)…
Feb 27, 2023Hiyo Builds on Non-Alc Trend, Hits Retail ShelvesNon-alcoholic drink brand hiyo increased sales tenfold last year and beat its total sales from January 2022 in the first two days of 2023 saying it could have…
