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Honest Tea’s Goldman: NYC Ban Sets Arbitrary Limits

Calling New York City’s proposed ban on large containers of sugar sweetened drinks an “arbitrary” idea that “complicates the practical realities of commerce,” Honest Tea founder Seth Goldman expressed frustration with Mayor Mike Bloomberg’s plan in an op-ed published in The Wall Street Journal today.

Honest Tea Launches “Refreshingly Honest” Integrated Ad Campaign

With distribution in over 100,000 accounts across the U.S., Honest Tea has now set its sights on increasing brand awareness and, today, launched its first integrated marketing campaign. Dubbed “Refreshingly Honest,” the campaign will emphasize Honest Tea’s use of healthy and organic ingredients and incorporates a variety of ad mediums including television, social media, and outdoor signage.

Honest Tea Introduces Fresh Brewed Iced Tea For Food Service Retailers

Four Varieties Available: Classic Green Tea, Just Iced Tea, Lemon Herbal Tea and Raspberry Tea (Naturally Flavored) (Bethesda, Md. – June 14, 2012) – Honest Tea®, the nation’s top-selling organic bottled tea company announces the availability of a fresh brewed iced tea system nationwide. All four varieties–Classic Green Tea, Just Iced Tea, Lemon Herbal Tea, […]

Honest Tea Commits to Fair Trade USA Certification Standards Globally

Leading Bottled Tea Company Supports Fair Trade USA’s New “Fair Trade for All” Vision  (Bethesda, Md. – June 6, 2012) – Honest Tea®, the first company to market Fair Trade Certified™ bottled tea announced today that it has chosen to work with Fair Trade USA as its certification partner, committing to the organization’s recently announced […]

“The Great Recycle” Takes Over NYC’s Times Square Collecting 15,000 Beverage Containers in One Day

35,500 People Pledge Online to Recycle 275,000 Beverage Containers Weekly Recycled Plastic Bottles will Build Raised Planting Beds for Urban Gardens in NYC Public Schools (Bethesda, Md. – May 1, 2012) – Yesterday Honest Tea® kicked off a national recycling initiative called “The Great Recycle” in New York City. The event featuring a 30-foot tall […]

Honest Tea Launches “The Great Recycle” In Effort to Boost Recycling Nationally

National Initiative Kicks Off on April 30th with 30-Foot Recycling Bin Placed in Times Square to Show Support for New York City’s Pledge to Double Recycling Effort (Bethesda, Md. – April 09, 2012) – Honest Tea® announced today a new, national recycling initiative called “The Great Recycle,” which will launch in New York City’s Times […]

Honest Tea Enlists Parents and Children to Help Plant 50,000 Trees Through Arbor Day Foundation Partnership

Bethesda, Md. (April 3, 2012) – Honest Tea®, the nation’s top-selling organic bottled tea company, is partnering with the Arbor Day Foundation to plant 50,000 trees across the United States. The “Be an Honest Kid” promotion seeks to educate children and their parents about the importance of reforestation and the critical role trees play in […]

Fair Trade RTD Beverages Grew by 37 Percent in 2011

Sales of Fair Trade Certified ready-to-drink beverages grew by 37 percent in 2011, according to new SPINS data reported by Fair Trade USA. In a recent press release, Fair Trade USA cites rising consumer demand for Fair Trade products as well as a number of new beverages in the segment as chief reasons for continued growth.

Honest Tea Launches “Not Too Sweet Tea” Nationally

BETHESDA, Md.–(BUSINESS WIRE)—Honest Tea®, the nation’s top-selling organic bottled tea company, began its national roll out of “Not Too Sweet” Tea, a traditional sweet tea with 40 percent less sugar and calories than the leading sweet teas*. Containing 100 calories per 16.9 fl oz. bottle, Not Too Sweet Tea is brewed with organic black tea […]

Expo West Intro: Honest Tea

Organic iced tea stalwart Honest Tea will debut a new tea in its glass bottle line at Natural Products Expo West in Anaheim in two weeks. Honest Zero Passion Fruit Green Tea will be available nationally in March at natural food stores and other retailers, including Whole Foods Market, Sprouts and Earth Fare. It marks the first extension of Honest Zero into glass bottles.

Tea and Ready-to-Drink Tea Market to Reach $8.3 Billion by 2014

Growth in the distribution of tea drinks in convenience store and natural foods channels as well as rising consumer demand for Fair Trade Certified tea products, will help propel U.S. sales of tea and ready-to-drink tea products to reach $8.3 billion by 2014, according to a new MarketResearch.com report. The report estimates that the U.S. tea market will reach $6.5 billion in sales in 2011, up 5.2 percent over last year, and steadily rise over the next three years.

Kombucha Class Action Suits Settled with GT’s, Honest Tea

The uproar over fermentation of Kombucha products might have ended last summer, but apparently the lawsuits dragged on for another year: within the past month, both Millennium Products and Honest Tea have settled class-action lawsuits claiming that the two companies misled consumers about the alcohol content in their Kombucha beverages.

Honest Tea Releases Annual Mission Report Through New Tumblr Site

BETHESDA, Md., Oct. 26, 2011 /PRNewswire/ — Honest Tea, the nation’s top-selling organic bottled tea company, today released Keeping It Honest, the second edition of Honest Tea’s annual Mission Report. Last year, Honest Tea committed to examining and reporting on the progress and challenges of advancing its mission. The new report takes dialogue with consumers […]

BevNET TV: An Interview with Seth Goldman of Honest Tea

In tiptoeing its way through a label refresh, Honest Tea might want to consider publishing a book about the experience. The company could call it, “How to Win Friends and Not Alienate Your Fanatic Consumer Base.”

Though Honest Tea initiated redesign plans nearly three years ago, the company only recently – and quietly — launched a new label design for its PET line of bottled tea and Honest Ade products. Seth Goldman, the President and “TeaEO” of Honest Tea, explained that as the company made the recent move into national distribution with Coca-Cola, the line needed a bigger visual impact on store…


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