BETHESDA, Md.–(BUSINESS WIRE)—Honest Tea®, the nation’s top-selling organic bottled tea company, began its national roll out of “Not Too Sweet” Tea, a traditional sweet tea with 40 percent less sugar and calories than the leading sweet teas*. Containing 100 calories per 16.9 fl oz. bottle, Not Too Sweet Tea is brewed with organic black tea leaves, and sweetened with “just a tad” organic cane sugar and organic stevia.
“Our Not Too Sweet Tea is the perfect option for people who like a smooth tea but are seeking out alternatives with less sugar”
“Our Not Too Sweet Tea is the perfect option for people who like a smooth tea but are seeking out alternatives with less sugar,” said Seth Goldman, president and TeaEO of Honest Tea. “The organic and fair trade ingredients make it even more special.”
Not Too Sweet Tea joins the brand’s other USDA-certified organic and Fair Trade Certified™ bottled teas and will be available for a suggested retail price of $1.49 at national retail locations.
About Honest Tea
Founded in 1998, Bethesda, Md. based company Honest Tea is the nation’s top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea’s product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide’s “Ten Best Companies on the Planet based on their overall social and environmental record,” Honest Tea was also listed as one of PlanetGreen.com’s “Top 7 Green Corporations of 2010,” and was ranked by The Huffington Post as one of the leading “8 Revolutionary Socially Responsible Companies.” Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.
*Honest Facts: Not Too Sweet Tea contains 25g of sugar and 100 calories per 16.9 fl oz. bottle. The leading brands of sweet tea contain an average 43g of sugar and 174 calories per 16.9 fl oz. bottle.