Joyburst

This week, natural energy drink Huxley lands its first national brick-and-mortar retail partner, while Dutch Bros. expands its RTDs.

This week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and Planet Oat.

Canadian drinks company Flow Beverage Corp., maker of Flow Water, has entered a support agreement with its foreclosing creditors to transfer ownership of the business and its assets, with plans for the business to eventually be “wound-down.”

Flow Water was foreclosed on last month by two of its creditors. While that development would be bad news for any brand, the bigger question we’re asking is what’s going to happen to all of Flow’s co-packing customers?

Brad Woodgate, founder of functional beverage brand Joyburst, is no stranger to litigation. So when a process server came to his door last month, he seized the chance to turn a sour occurrence into a viral marketing moment.

This week’s new product gallery features a new energy drink from Ryse that aims to expand its budding platform, a first look at one of two new launches from Joyburst, Verve’s exclusive new Capital One Cafe coffee blend, plus new LTOs from Ghost and Halfday.

In this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet.