The clear protein line launched as a DTC and TikTok Shop exclusive earlier this year, but now is making its brick-and-mortar debut in Target, introducing a chain-exclusive flavor called Golden Whip with the expansion.
Protein — you want it, we go it. Whether you’re over it already or still maxxing out, there’s no debate that protein is one of the most powerful beverage innovation trends of the moment, as seen at Natural Products Expo West last week.
This week, new energy drink flavors for Unwell and C4, Pressed Juicery celebrates Back History Month and Saint James Iced Tea unveils its Party Pack lineup.
Koia launched Strawberry Elite +Creatine as an exclusive at Publix, formulated with 32 grams of protein and 1000mg of creatine.
Over the past 10 years, Koia has positioned itself as an innovator in plant-based protein drinks. Now, the brand is bringing that focus to the Modern Soda set with its latest line launch: Koia Protein Pop.
Learning to pivot amid difficult decisions has been a hallmark of Koia CEO Chris Hunter’s journey as a serial beverage entrepreneur, investor and brand leader.
Koia president and CFO Michael Woolard is on to his next venture, leaving the plant-based protein beverage company to start his own consulting business. After more than six years with the brand, he has founded his own contract business, tentatively called Foundational CPG.
The protein-in-everything trend has flared up at times over the past decade, but current conditions — with tailwinds from health and wellness now supercharged by the arrival of Ozempic and GLP-1 drugs — only seem to be growing more favorable.
