Langer's Juice: Raspberry Lemonade

Raspberry Lemonade is the type of beverage we like to see. It's sweet, yet at the same time, it has a sour bite to it. 15% juice gives it a somewhat realistic fruit flavor that keeps us coming back for more. It's a little on the sweet side, but the lemon flavor more than compensates for this. The problem with this beverage is, that the label and packaging don't have eye appeal. The fruit graphics are nice, but it all just blends in with the pink color of this product. Plus a 20oz plastic bottle...why?